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Data transmission needs surpass those of telephone conversations.


(This column is part of a weekly question-and-answer series on telecommunication telecommunication

Communication between parties at a distance from one another. Modern telecommunication systems—capable of transmitting telephone, fax, data, radio, or television signals—can transmit large volumes of information over long distances.
 services designed to help real estate professionals compete for and retain tenants.)

Data transmission now requires 10 times more communications capacity than phone conversations. In five years, as companies rely more on "e-business" to run their operations, data will use 25 times more Capacity than voice. As companies rely more on "e-business" to run operations, their need to transmit data - payroll transactions, Web images, engineering drawings - will rise dramatically in relation to their needs for voice service.

Tenant demand for advanced telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  systems to handle this shift will change the real estate market as dramatically as the invention of the elevator elevator, in machinery
elevator, in machinery, device for transporting people or goods from one level to another. The term is applied to the enclosed structures as well as the open platforms used to provide vertical transportation in buildings, large ships,
.

There are so many telecommunications companies See telecom company.  trying to sell me services. How can I sort out their claims?

Asking vendors these questions may help: What technology do you use? Fiber-optic cable and wireless fiber will provide attractive benefits to your tenants. Cellular and microwave satellite technologies offer little competitive advantage to your building:

What services and flexibility can you offer my tenants? Your tenants will want to choose freely from a full range of services, including high-speed Internet See broadband.  connections, data transfer, Web-based information, video-conferencing and related services, such as ecommerce support.

Who are your strategic partners? Partners can support a vendor's ability to invest in technology and network development, as well as provide broad financial stability.

What space, equipment and preparation are required? Ask about roof area and phone closet requirements. Find out whether sidewalk A Microsoft service that was launched in 1997 to provide online arts and entertainment guides on the Web for major cities worldwide. In 1999, Microsoft sold Sidewalk to Ticketmaster, which continued to provide guides, ticketing and other information to the MSN network.  excavation excavation

In archaeology, the exposure, recording, and recovery of buried material remains. The techniques employed vary by the type of site, but all forms of archaeological excavation require great skill and careful preparation.
 or roof penetration is required and how long the work will take.

Do you own your own transmission network? Service problems can be resolved more quickly when a company owns their cables, antennas and switching equipment. It's clear where the buck stops and there is no need to escalate es·ca·late  
v. es·ca·lat·ed, es·ca·lat·ing, es·ca·lates

v.tr.
To increase, enlarge, or intensify: escalated the hostilities in the Persian Gulf.

v.intr.
 response levels.

How do your services compare with others for reliability? For back-up capabilities? Services should meet the five nines standard (see below). Back-up protection requires a completely different route from the service being backed-up. Be particularly careful about shared cables near the building.

Do you require an exclusive agreement for telecom services? Non-exclusive relation-ships give your tenants the opportunity to chose the telecom carrier(s) that best suit their needs.

Term of the Week: Five Nines Reliability.

This telecommunications industry standard means that a system is 99.999 percent reliable. It has been engineered for less than 5.4 minutes of down time per year.

Rick Uhl is president and COO of Winstar for Buildings.
COPYRIGHT 1999 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Uhl, Rick
Publication:Real Estate Weekly
Geographic Code:1USA
Date:Nov 24, 1999
Words:413
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