Data points: superstore profiles.According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. retail strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns Sy Merrin's latest ChannelGuide report, just 201 superstores generated a whopping 10.6% of the $73 billion in computer product sales that passed through all retail, mail order, outbound, and VAR distribution channels during 1995. But the Merrin report (which provides detailed financial and business profiles of the five largest superstore chains) also reveals wide differences in superstore customer demographics. California-based Fry's caters to high-end techies who are the industry's most frequent and loyal buyers, resulting in annual sales of $73 million per store; Tandy's Computer City attracts a greater share of neophyte ne·o·phyte n. 1. A recent convert to a belief; a proselyte. 2. A beginner or novice: a neophyte at politics. 3. a. Roman Catholic Church A newly ordained priest. buyers in its customer mix and ends up with sales of just $25 million per store. These differences, Merrin points out, significantly affect the value of each chain's merchandising programs. "You can't afford to waste time or money on channel partners that are wrong for your products--or that can't produce adequate sales," he says. Merrin's ChannelGuide: Computer Superstores, Merrin Information Services See Information Systems. , 2275 East Bayshore Rd., Palo Alto Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif. 94303; 415/493-5050. Price: $1,499. [TABULAR DATA OMITTED] |
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