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Data points: Macintosh software prices.


To keep the total cost of Macintosh system ownership down, Apple Computer historically encouraged third-party developers It has been suggested that First-party developer, Second-party developer be merged into this article or section.  to aim for the low end of the price spectrum. But lately that trend has been reversed: Mac-only software now commands significantly higher price points than Windows-specific titles. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 November's PC Data retail sales statistics, the median street price for best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 Macintosh titles (307 SKUs), excluding hybrid titles, was $43; the median for Windows titles (1,487 SKUs), was $34. The price gap is especially conspicuous con·spic·u·ous  
adj.
1. Easy to notice; obvious.

2. Attracting attention, as by being unusual or remarkable; noticeable. See Synonyms at noticeable.
 in the below-$29 consumer category, which currently includes 43% of Windows SKUs and only 27% of Mac SKUs.

Source: PC Data, 11260 Roger Bacon Dr., Reston, Va. 22090; 703-435-1025.
COPYRIGHT 1996 Soft-letter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Industry Trend or Event; Mac software titles now average $43, according to PC Data
Publication:Soft-Letter
Date:Dec 27, 1996
Words:113
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