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Data on Air Has Changed Its Name to ClearSky Mobile Media; Data on Air Changes Its Name To ClearSky Mobile Media To Reflect New Direction.


Business Editors/High-Tech Writers

ORLANDO, Fla.--(BUSINESS WIRE)--Feb. 28, 2003

Data on Air, Inc., a seven year old data solutions and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  company for the wireless industry, announced today that it has changed its name to ClearSky Mobile Media, Inc., to reflect a new direction for the company.

Under the new name, ClearSky will be bringing millions of cellular users an entirely new entertainment experience on the current generation of phones and PDAs now on the market both here in the U.S. and abroad. ClearSky is positioned to lead the mobile media marketplace well into the 21st century with this new offering. ClearSky has just released the world's first interactive mobile magazine allowing cellular users to view brand name magazine content including color photo spreads and articles along with the ability to download awesome ringtones and cool screen savers Screen Savers may refer to:
  • Screensavers, computer programs intended to preserve CRT monitors from "burn-in".
  • The Screen Savers, a technology-oriented television program that aired on TechTV and later G4.
. ClearSky is working with the leading names in print and television entertainment to offer high-value, pay-per-view content that will thrill and captivate wireless consumers. By combining its extensive content delivery with brand name entertainment, ClearSky can offer consumers exciting entertainment options using the familiar business models of magazine subscriptions and cable TV services. Within its interactive mobile magazine offering, ClearSky is launching five different entertainment packages initially. They will include Sports, Movies & Music, Lifestyles and Inspiration with each including not only interesting content but also games and ringtones. Each package consists of multiple channels syndicated from the most important names within these industries. The company is concentrating on syndicating content for which consumers have demonstrated a strong willingness to pay Willingness to pay (WTP) generally refers to the value of a good to a person as what they are willing to pay, sacrifice or exchange for it. See also
  • Becker-DeGroot-Marschak method
 premium prices in other mediums. ClearSky has over seven years experience in delivering data networking, carrier billing, provisioning, WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 hosting and reporting to the wireless industry. This vast experience in wireless data services has uniquely positioned ClearSky as the industry leader in delivering mobile entertainment content to the millions of cellular users internationally. Perhaps more importantly, ClearSky's entertainment "channels" have an immediate market through its extensive customer base in North, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. .

"We are very excited about this new transition, our past successes will bode bode 1  
v. bod·ed, bod·ing, bodes

v.tr.
1. To be an omen of: heavy seas that boded trouble for small craft.

2.
 well for our ability to give cellular users a fun, addictive ad·dic·tive
adj.
1. Causing or tending to cause addiction.

2. Characterized by or susceptible to addiction.


addictive (
 way to use their new phones," said Dean Fresonke, ClearSky's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "History will remember this as the time when the phone moved from peoples' ears to their eyes," added Fresonke.

ClearSky Mobile Media, Inc., formerly Data on Air, Inc., is a seven year old mobile platform and carrier solutions company at the forefront of the convergence of the mobile, entertainment, and computing computing - computer  industries. ClearSky is bringing brand name content to users across the globe on today's wireless devices.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 28, 2003
Words:438
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