Data Storage Manufacturer Spectra Logic Standardizes on Lean Front-End To Strengthen Channel Relationships.CHICAGO & MUNICH, Germany -- BigMachines, Inc., a provider of web-based configuration and quoting software solutions for manufacturers of complex products, announced today that Spectra Logic Corporation, a manufacturer of data storage products, will be implementing BigMachines' Lean Front-End to streamline its front-end sales processes A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . The Lean Front-End solution will enable Spectra Logic to provide its sales representatives, reseller partners and distributors with easy-to-use configuration, pricing, quoting, and order management tool. In addition, the system will provide a Library application, which will guide users to the tape library that meets their customers' needs, based on customer requirements and backup environment. This ensures the right tape library is selected and ordered every time. Spectra Logic, headquartered in Boulder, CO, provides innovative data storage solutions that make it easy for organizations to store and manage rapidly growing data. The company has more than 17,000 tape libraries installed worldwide with customers that include NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. , Sprint, and ALLTEL. The company's goal for the lean front-end initiative is to establish a continuous, one-piece workflow of sales processes by means of a product configuration and quotation management software that dramatically reduces proposal time for its channel partners, thereby simplifying how Spectra Logic products are sold. "We wanted a solution that was entirely through a Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , very simple and intuitive, with robust functionality to accurately guide the user to properly identify, select, configure, quote and order our products," said Erik Myhre, web operations Web operations is a domain of expertise within IT systems management that involves the deployment, operation, maintenance, tuning, and repair of web-based applications. With the rise of web technologies since mid-1995, specialists have emerged that understand the complexities of manager of Spectra Logic. In Lean Front-End, Spectra Logic found the functionality it needed out-of-the-box - including proven integration with Baan, the company's back-end ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. system, as well as seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. to leading CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. system such as Salesforce.com." Myhre added, "It was clear to us that BigMachines solution will enable us to simplify our selling process and operate more cost effectively. It matched our vision to increase speed and efficiency at the front-end processes." Godard Abel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BigMachines, stated, "We are very pleased to add Spectra Logic to our growing roster of high technology customers. We're confident that with BigMachines-powered system, Spectra Logic will enjoy increased efficiencies to make it much easier for its channel partners to do business with them." About Spectra Logic Corporation Spectra Logic Corporation is a leading designer and manufacturer of data storage products that protect mission-critical data for companies worldwide. Spectra Logic's innovative products make it easy for organizations to store and manage rapidly growing data by offering libraries with capacities ranging from 60 gigabytes to hundreds of terabytes, all the way up to multiple petabytes of storage. Spectra Logic was the first vendor to automate Sony AIT and introduce integrated Fibre Channel and iSCSI tape libraries. Further, Spectra Logic invented the TeraPack media management system that helps customers track media in and outside the data center using bar-coded magazines. Spectra Logic's data protection products are available through a global network of resellers and OEMs. For more information, visit the company's Web site at www.spectralogic.com About BigMachines, Inc. and BigMachines AG BigMachines, Inc. founded in 1999 (www.bigmachines.com) provides web-based software and services to help manufacturers streamline their selling and customer service processes from customer inquiry-to-order. BigMachines Lean Front-End(SM) (LFE LFE Low Frequency Effects LFE Lean Front End (software) LFE Laminar Flow Element LFE Learning From Experience LFE Large Final Emitter (environment) LFE Leicester, Forest, East ) solution digitizes selling processes and captures an organization's tribal knowledge Tribal knowledge is any unwritten information that is known within a tribe but often unknown outside of it. Further reading
See: Secondary market. aftermarket See secondary market. parts. BigMachines LFE provides in-depth sales reporting capabilities and easily integrates to existing ERP, CAD, and CRM systems. BigMachines, the BigMachines logo, and the Lean Front-End(SM) are trademarks of BigMachines, Inc. All other product or service names mentioned herein are trademarks or registered trademarks of their respective owners. |
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