Data Shaping Solutions Eradicates Click Fraud.

PITTSBURG, Calif. -- Pay-per-click (PPC) advertisers have seen the amount of fraudulent clicks soar in the past two years. PPC advertisers -- from small businesses to big players such as eBay.com or Amazon.com -- spend 5 billion dollars yearly. Data Shaping's research shows that between 10 to 20% of all clicks delivered are either generated by robots or by people paid to click. Currently, the main culprits of sophisticated crime are a few bad apples among traffic distribution partners. However, major shareholders also have an incentive to inflate clicks. Search engine companies relying on a large number of small partners -- sometimes called affiliates -- to distribute traffic are most at risk. Some smaller distribution partners have a fraud rate as high as 100%, depending on which keywords are purchased.

According to Brian Livingston (http://itmanagement.earthweb.com/columns/executive_tech/article.php/3 410931/)(Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists), the most sophisticated click fraud techniques rely on IP masking using a web robot clicking on sponsored ads through proxy servers, mimicking human behavior. The robot can either rely on one major proxy such as AOL for IP masking, or it can hide itself behind thousands of small anonymous proxy servers. See for instance www.clickingagent.com. Increasingly, these lists of IP addresses are being blocked by search engines companies such as Google and Overture. Addressing the issue of web robots hiding behind major proxies such as AOL can be more challenging.

This is an area where Data Shaping Solutions, LLC, focuses its research and development. The company's Principal Statistician, Dr. Vincent Granville, has more than 12 years of experience, most recently with Visa (credit card fraud detection), major Internet companies and Overture platinum clients (click fraud detection). Vincent Granville, a former post-doctorate of Cambridge University, is the first scientist to have designed state-of-the-art click scoring algorithms for fraud detection. Granville's firm also offers statistical consulting services, ad hoc proprietary statistical software and seminars.

Additionally the firm is developing advertising techniques that generate cleaner traffic -- almost 100% pure. Data Shaping Solutions is headquartered in Pittsburg, California. Further details about the company can be found on their website, at www.datashaping.com.