Data One Extends Its Technological Advantage Using Exstream Software's Dialogue; France's Leading Service Bureau Substantially Improves Time to Market and Reduces Document Delivery Costs for Customers.

LEXINGTON, Ky. -- www.exstream.com--Exstream Software, Inc. announced today that Data One, a subsidiary of the Diffusion Plus group which delivers more than one billion packages a year through the La Poste French postal service, is using its Dialogue enterprise personalisation software to maintain a technological advantage over competitors by offering its customers the best integrated document services available. Data One uses Dialogue to create and manage personalised letters, commercial offers and invoices for its customers, providing a complete and integrated service entirely managed by a single partner. With Dialogue, the company reports an 80 percent reduction in document application development time and reduced delivery costs using the software's optimization and management capabilities for high-volume AFP print production.

Data One initially selected Dialogue for its ability to seamlessly integrate with its production workflow processes; capacity to support industry standards; high-volume document processing performance; ease of integration with its Automated Document Factory (ADF); and capabilities to provide transparency, security, and cost reductions for its customers.

"Data One wants the best tools available in the market," said Vincent Jouault, information and document publishing systems manager at Data One. "The principle reason for choosing Exstream's Dialogue was its ability to support our 'Trace & Track' service, which provides customers with complete visibility of the progress of their documents through the production workflow. Dialogue provides mass production of color documents without loss of fidelity, and has allowed us to achieve significant reductions in postal fees by adopting the scheduling and grouping constraints of the Temp'Post standard. Dialogue is clearly the standard in the market for personalised document creation and delivery."

"With Dialogue, Data One has the leading edge in publishing workflow technology to meet the current needs of our customers and anticipate their future demands," adds Frederic Louineau, manager of customer service at Data One.

In the future, Data One plans to further leverage Dialogue to maintain the two-year lead that separates it from its competitors. The company is following the evolution of the 2007 postal quality initiative, the Cap Qualite Courrier (CQC), that will allow France's La Poste to compete with other European postal services. Data One is studying the possibility of capitalizing on that initiative by grouping different customers' document workflows in order to seize additional savings on postal rates. In the immediate future, Data One will accelerate the development of four-color production using a single roll of white paper stock.

"The implementation of Dialogue provides Data One with the capability to offer its customers an integrated family of innovative services that can be monitored with total transparency," says Jean-Jacques Joly, managing director of Exstream France & Southern Europe. "As the market standard for enterprise personalisation, Dialogue allows Data One to readily adapt to the degree of externalization desired by its customers."

About Data One

Created in 1999, Data One is a subsidiary of the French group Diffusion Plus, a leading company in direct sales and marketing logistics. Data One is a major actor in the production of transactional documents, administrative and direct marketing communication. Centered on the concept of ADF (Automated Document Factory), Data One represents the leading-edge in services that add significant values to industrialization, traceability, and high-volume production of color documents. Autonomous and independent of European postal services, Data One is the leading French provider of digital color printing services.

About Exstream Software

Headquartered in Lexington, Kentucky, USA, and based in Paris for the France & Southern Europe operations, Exstream Software provides a single platform for businesses around the world to create and manage higher quality, fully personalized customer communications of all types for delivery through batch, real-time and interactive channels. Companies in the financial services, insurance, service bureau, telecommunications, utilities and other industries benefit by getting communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response.

For more information about Exstream Software and its market-leading Dialogue enterprise personalization software, visit www.exstream.com, or contact Exstream at 859-296-0600 or [e-mail].

All trademarks are the property of their respective owners.