Data Mining Made Easier With Emergent & Hyperparallel Partnership.

SAN MATEO, Calif.--(BUSINESS WIRE)--Sept. 22, 1997--

Technologies and Services Combine to Ensure Highly Scalable

Data Mining Solutions

Emergent Corporation, one of the leading professional services firms in the area of scalable application development and commercial parallel processing, and HyperParallel Inc., a leading software development company specializing in high performance parallel knowledge discovery technology, today announced a partnership aimed at providing businesses with highly scalable data mining solutions to their business problems.

Emergent will combine HyperParallel's //Discovery(TM) Server (pronounced "parallel discovery server") with Emergent's own scalable application design and implementation services, thereby providing a complete solution for clients who want to use data mining applications to uncover hidden facts and patterns that describe their customers' behavior. HyperParallel provides the data mining tool kit and application template, //Solution Framework, and Emergent provides a unique approach to application design and implementation, ensuring that HyperParallel's data mining application delivers to the business user the maximum level of functionality, reliability and growth potential.

"As a foundation, data mining applications must be scalable in order to deliver solutions that handle the rapid growth of data and therefore offer more value to our clients," said Ken Rudin, CEO of Emergent Corporation. "By partnering with HyperParallel we are able to use their proven scalable data mining tools as a basis for implementing our highly scalable solutions."

As part of the solution, Emergent brings its Scalable Program Management Framework (SPMF), the first methodology specifically designed for building highly scalable applications on top of symmetric multiprocessor (SMP), clustered and massively parallel (MPP) hardware platforms. SPMF is designed to help companies leverage scalable technologies to create applications that have unprecedented levels of scalability and adaptability, thereby delivering solutions that can uniquely handle the rapid growth and change facing businesses today.

HyperParallel's //Discovery Server(TM) offers state-of-the-art data mining algorithms:

-- //Induction(TM) used in forecasting and prediction and applied to such business problems as Propensity to Buy and Customer Retention

-- //Cluster(TM) used in classification and applied to such business problems as Customer Segmentation

-- //Affinity(TM) used in associations and applied to such business problems as Market Basket Analysis and Product Affinity

-- //Sequence(TM) used in time based pattern recognition and applied to such business problems as Default Propensity and Seasonal Forecasting

//Solution Frameworks(TM) offer complete solutions to complex business problems such as New Product Introduction and Channel Management, by appropriately combining and applying these algorithms.

Jerry Modes, CEO of HyperParallel Inc., comments, "We are very pleased to welcome Emergent Corporation as our partner. We believe that this partnership will allow us to satisfy the increasing demand for our //Frameworks with a skilled and experienced implementation team. We chose Emergent because of their much-deserved reputation for implementing highly scalable applications."

About Emergent Corporation

Emergent Corporation is the leading professional services firm in the area of scalable application design and development. The firm is dedicated to assisting clients in deploying high-impact information technology systems that deliver unprecedented levels of scalability and adaptability. Combining the talents of industry experts and pioneers in the field of very large scalable systems, Emergent offers real-world expertise backed by in-depth technical knowledge. By delivering solutions that leverage the power of scalable computing, Emergent enables clients to leverage rapid change in their business environment with solutions designed to grow as their needs grow, and adapt as their needs change. The company can be reached at 1820 Gateway Drive, Suite 109, San Mateo, CA 94404. Phone [phone], fax [phone], E-Mail: [e-mail] or visit their website: http://www.emergent.com/.

About HyperParallel Inc.

HyperParallel is the leading provider of data mining applications for the Banking, Retail and Telecommunications industries. HyperParallel uses parallel state-of-the-art computer technology to develop, sell, and support a portfolio of Knowledge Discovery Data Mining algorithms, models, and tools which businesses use primarily to solve complex business problems and to better understand their customer. Its //Discovery(TM) suite of software products embodies the most advanced knowledge discovery technology available today. The //Solution Framework(TM) products analyze massive amounts of detailed Corporate data to uncover hidden facts and patterns that describe business rules and customer behavior. The company can be reached at 282 Second Street, Third Floor, San Francisco, CA 90105. Phone [phone], fax [phone], E-mail: [e-mail] or visit their website: http://www.hyperparallel.com/.

All trademarks and registered trademarks are those of their respective holders.

CONTACT: Emergent Corporation

Ken Rudin, 650/372-5802

[e-mail]

or

HyperParallel Inc.

Paul Dobbins, 562/592-6862

[e-mail]

or

Strategy Associates

Mary Ellen Ynes, 650/653-2764

[e-mail]