Data Distilleries Expands Software Alliance With Siebel Systems.

Business Editors/High-Tech Writers

CANNES, France--(BUSINESS WIRE)--April 24, 2001

Data Distilleries' Predictive Modeling and Real Time Marketing

Capabilities to Complement Siebel Marketing to Optimize Customer

Interactions and Achieve Higher Customer Value

At the Siebel European User Week Conference in Cannes, France, Data Distilleries, the leading provider of open analytical CRM solutions today announced that it has become a Premier Software Partner in the Siebel Alliance Program. Siebel Systems, Inc. (Nasdaq:SEBL) is the world's leading supplier of eBusiness applications software. As part of this expanded alliance, Data Distilleries will integrate and validate its predictive modelling and real-time marketing software with Siebel Marketing. In addition, the companies will engage in joint development, joint marketing and collaborative sales programs.

Siebel Marketing is a comprehensive suite of applications that enables marketers to strategically plan, manage and execute highly personalized multichannel marketing programs. Data Distilleries' software dynamically generates models anticipating customer preferences and behavior, allowing for real-time recommendations and better targeted campaigns based on cross-sell, up-sell and retention profiles. The integrated solution will enable customers to more accurately predict customer behavior, improve the effectiveness of marketing programs, deliver real-time personalization and further increase customer loyalty and profitability.

"Together, Siebel Systems and Data Distilleries offer a best-of-class solution that will allow our joint customers to easily leverage advanced predictive modelling to dramatically increase the effectiveness of their marketing and customer loyalty programs. This will be a significant contribution to our strategic push into the analytic market," said Daniel Lackner, Vice President and General Manager of Marketing Automation and Analytics Products at Siebel Systems.

"This partnership is extremely strategic to Data Distilleries and will give companies seamless access to advanced analytics within the market-leading marketing automation application," said Rob Baldock, CEO of Data Distilleries. "The combination of Siebel Marketing and our software will ensure that marketers across the world have access to a system that will at long last deliver the promise of effective and profitable one-to-one marketing."

The integrated solution will include pre-packaged predictive models for customer profiling, segmentation, and personalization. These predictive models will enable companies to better segment their customers and prospects according to interests, buying patterns and behavior, so they can execute better targeted campaigns and optimize their customer relationships. In addition, Data Distilleries has integrated their real-time recommendation engine with Siebel Systems' multichannel personalization technology. This enables deployment of rich, self learning models through the call center, web site and other channels to provide customers with personalized product offers in real time.

The scope of the alliance includes joint software development and integration, marketing and collaborative sales programs. It strengthens the terms of the partnership that Siebel Systems and Data Distilleries initially announced in December 1999. The integrated solutions will be available in Q3 2001.

Siebel Systems

Siebel Systems, Inc. (Nasdaq:SEBL) is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, call centers, field, reseller channels, and retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 37 countries. For more information, please visit Siebel Systems' Web site at www.siebel.com.

Data Distilleries

Data Distilleries is the leading provider of open analytical CRM solutions that help companies active in the B2C market understand, build and manage their customer relationships with the objective to optimize their value. Organizations can use the software to analyze customer data throughout the entire company to generate up-to-date customer profiles. These can then be used to personalize customer relations in real time, whether through traditional or electronic channels. The software can be integrated with any brand and any type of sales and marketing software available in the market. Data Distilleries has partnership agreements with CRM and e-business leaders such as Siebel Systems, BroadVision and Accenture. The company's customer base includes trend-setting companies such as the Postbank (ING Group), ABN AMRO, Spaarbeleg (Aegon), Libertel-Vodafone and CenterParcs. Data Distilleries is headquartered in the Netherlands and has offices in Germany, the UK and France. Website: www.datadistilleries.com.