Data Broadcasting Reaches 20,000 eSignal Subcribers; Company More Than Doubles Its Internet Customer Base.

Business Editors

HAYWARD, Calif.--(BUSINESS WIRE)--Feb. 24, 2000

Data Broadcasting Corporation (Nasdaq:DBCC), America's leading provider of real-time financial market data to traders and individual investors, today announced that the number of subscribers for its Internet-delivered eSignal service has exceeded 20,000, more than doubling the number of eSignal users over a one-year period from February 1999 to February 2000.

DBC launched its Internet-based, streaming real-time quote service in July 1997, and quickly became the leading provider of streaming quotes on the Web. A powerful service with fast, efficient and reliable delivery, eSignal is the product of choice among active traders and investors because it offers professional level services previously unavailable to individual investors and day traders. Confirming DBC's number one position, their flagship product was recently voted -- for the seventh consecutive year -- "The Best Real-Time Data System" for 1999 by Technical Analysis of Stocks & Commodities magazine's Readers' Choice Awards.

"Data Broadcasting recognized the imperatives of the Internet early on and made strategic business decisions to take advantage of this opportunity," said Mark Imperiale, president and chief executive officer of Data Broadcasting. "Surpassing the 20,000 subscriber milestone underscores eSignal's technological superiority and robust infrastructure. As a company, we applaud the dedicated members of DBC's team who developed and deliver this exceptional product."

DBC attributes its successful growth rate of eSignal to its marketing alliance strategy of partnering with leading purveyors of online, Internet trading. Since February 1998, the company has partnered with over 60 brokerage firms, including Ameritrade (Nasdaq:AMTD), Dreyfus, a Mellon Bank company (NYSE:MEL), Lind Waldock and Wall Street Access.

DBC also has formed partnerships with direct access brokerages including Preferred Capital Markets, CyBerCorp, All-Tech Direct, Carlin Equities and On-Site Trading who offer eSignal subscribers the ability to trade from within the product and seamlessly integrate eSignal's real-time information with advanced online trading platforms.

Imperiale continued: "We continue to research and develop additional product enhancements to outpace the speed of today's markets and the advancements in today's ever-changing Internet technology. We recently announced My eSignal, a new Java-based, real-time streaming product that will further address this booming marketplace."

eSignal delivers streaming real-time financial data over the Internet using active-push technology to continuously update data at the user's workstation. DBC acquires its financial information directly from the exchanges and delivers it to customers via high-speed Internet.

Data Broadcasting Corporation is the leading provider of real-time market data to the individual trader and investor. The company delivers real-time stock quotes, financial information and news to the PCs, laptops and hand-held devices of millions of users via the Internet, dedicated lines, wireless FM, cable and satellite. With the BondEdge service from its Capital Management Sciences division, Data Broadcasting also is the leading provider of fixed income portfolio analytics used for valuation and risk management purposes. Data Broadcasting's Internet presence includes http://www.dbc.com, http://www.eSignal.com, http://cbs.marketwatch.com, http://www.insite.dbc.com, http://www.bondedge.com, http://sports.dbc.com and http://www.dbceuro.com.

Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ include the response of competitors to the company's news service, acceptance of the Internet as a valid real-time distribution platform and other risks and factors listed in the company's 10-K and 10-Q reports to the Securities and Exchange Commission.