Data Broadcasting Posts Shareholder Voting Information for Proposed Merger On Company Web Site, www.dbc.com.

Business &Technology Editors/Internet Writers

JACKSON, Wyo.--(BUSINESS WIRE)--Feb. 2, 2000

Data Broadcasting Corp. (Nasdaq:DBCC) (DBC) today announced the posting on its Web site, www.dbc.com, of relevant shareholder information for its annual meeting, at which shareholders will be asked to vote on DBC's proposed merger with Financial Times Asset Management (FTAM)/Interactive Data Corporation, currently part of Pearson plc, the leading international media company.

The combination will create one of the world's leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors.

Mark Imperiale, president and chief executive officer of Data Broadcasting, said: &uot;We expect that the merger will nearly triple our annualized revenues to approximately $325 million and more than double cash flow per share. This strengthened financial position should accelerate our ability to develop new products, as well as enhance our position as an Internet incubator and our ability to make strategic acquisitions.

&uot;Accordingly, our company's board of directors has concluded that this merger is in the best interests of our shareholders and has approved the merger agreement. We urge all shareholders to review the materials that have been mailed to them and to vote their approval of this important and exciting transaction.&uot;

Stuart Clark, president of FTAM, who will become president of the combined FTAM/DBC enterprise upon completion of the transaction, said: &uot;In the new economy in which we live, there is a revolution in how individuals and institutions manage their money. Around the world, demand from investors for specialist financial information, delivered via the Internet, is growing rapidly. Our new enterprise, will be in the very best position, both in America and internationally, to meet that demand.&uot;

FTAM is a leading source of global securities pricing and related financial data supporting fund pricing, securities operations processing, research and portfolio management.

Data Broadcasting Corporation is the leading provider of real-time market data to the individual trader and investor. Georgeson Shareholder Communications is serving as proxy solicitor for the merger vote. Shareholders with questions can contact the firm toll-free by calling 800/223-2064.

The information posted on the Web site includes, but is not limited to, voting information, a merger summary and the proxy statement.

DBC mailed the proxy materials to shareholders on or about Jan. 13, 2000. The annual meeting date has been set for Wednesday, Feb. 23, 2000, and the record date for shareholders entitled to vote at the meeting is Jan. 10, 2000.

Stockholders should read Data Broadcasting's proxy statement, which is on file with the Securities and Exchange Commission. The proxy statement, including the merger agreement and the voting agreements, are available for free from Data Broadcasting's Web site, www.dbc.com, as well as from the SEC's Web site, www.sec.gov.

Matters discussed in this release include forward-looking statements that involve a number of risks and uncertainties, and actual results may differ materially. Factors that could cause actual results to differ include the actions of competitors with greater financial resources or technological capacities, changes in technology that could affect the competitiveness of DBC's products and services, the failure of customers or suppliers to have successfully completed their year 2000 projects, developments in the securities markets that might lower demand for DBC's products, consolidation in the financial services industry that could erode the company's customer base, the inability to retain key employees after the merger, the inherent possibility of events causing unanticipated technology performance interruptions, and other risk factors listed in the company's 10-K and 10-Q reports, Notice of Annual Meeting and Proxy Statement, and other filings with the Securities and Exchange Commission.