Data Broadcasting Announces Strategic Alliance With Prime Time Investment Services.

Business Editors

HAYWARD, Calif.--(BUSINESS WIRE)--June 26, 2000

Data Broadcasting Corporation (Nasdaq:DBCC), America's leading provider of real-time financial market data to traders and individual investors, today announced a strategic alliance with Prime Time Investment Services, Inc. to provide DBC's eSignal real-time data feed to Prime Time Investment clients.

Prime Time Investment Services is an Introducing Broker of Iowa Grain Company located at the Board of Trade in Chicago. Prime Time Investment provides the latest technology, up-to-date information, and important breakthroughs in products, systems, education and research available on the market.

Prime Time's alliance with Data Broadcasting gives customers access to Prime Time's online order entry system, "Primetime Autotrade" (services provided by Oak Trading Systems, Inc.), from their quote screens, thereby improving ease and efficiency. Also with the advanced money management features, margins are updated every 200 seconds, allowing customers to receive a true value on their accounts throughout the trading session.

"Prime Time Investment is an important partner for eSignal's futures traders," said Chuck Thompson, senior vice president and managing director of Data Broadcasting Corporation. "The brokerage firm is known for its attention to detail and fast order execution, and we are happy to be a partner with them. With each new marketing partner, we continue to provide the investment community with leading, real-time financial information for all of their trading needs."

"With an alliance of this stature, we are able to provide traders with a simple and efficient way to gain an edge in the futures market," said Peter Turk, Director of Operations for Prime Time Investment Services, Inc.

eSignal delivers streaming real-time financial data over the Internet using Active-Push (TM) technology to continuously update data at the user's workstation. eSignal supports Windows(R) 95/98/2000/NT and is available for downloading by Prime Time Investment's clients at http://www.dbc.com/map/primetime.

About Data Broadcasting Corporation

Data Broadcasting Corporation is a leading global provider of financial and business information to institutional and individual investors. The company supplies time sensitive pricing, dividend, corporate action and descriptive information for more than 3.5 million securities traded around the world including hard-to-value unlisted fixed income instruments. At the core of the business are its extensive database expertise and technology resources.

DBC delivers real-time, end-of-day and historically archived data to customers through a variety of products featuring Internet, dedicated line, satellite and dial-up delivery protocols. Through a broad range of partnerships and alliances, the company provides links to most of the world's best-known financial service and software companies for trading, analysis, portfolio management and valuation.

DBC, with approximately 1,700 employees, is headquartered in Bedford, Massachusetts, and has more than 20 offices in North America, Europe, Asia and Australia including the world's key financial centers of New York, London and Tokyo.

The company is approximately 60 percent-owned by Pearson plc (London:PSON) (ADR:PRSNY), an international media company with four main businesses: Pearson Education is the world's premier educational publisher; the Penguin Group is the world's most renowned English-language publisher; Pearson Television is the world's leading independent international television producer, and the Financial Times Group is the premier source of global news, comment and analysis.

Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ include the response of competitors to the company's new services, acceptance of the Internet as a valid real-time distribution platform by institutional customers, activity levels in the securities markets and other risk factors listed in the company's 10-K and 10-Q reports to the Securities and Exchange Commission.