Dash.com Begins Beta Test of the Internet's First Mobile Shopping Portal.

NEW YORK--(BUSINESS WIRE)--Aug, 16, 1999--

-Free software from Dash.com gets consumers better deals at leading online merchants-

Dash.com today announced the beta release of its free, easy-to-use shopping service. Dash acts as a consumer advocate to bring shoppers exclusive discounts and cash rebates at the Web's leading merchants. Dash gives every consumer a personalized, virtual shopping assistant (DashBar tm) that collects savings while the consumer surfs and shops as usual. The beta version of the DashBar application takes less than 90 seconds to download from the Dash.com Web site, http://www.dash.com.

While online rewards programs have proliferated in recent months, Dash sets a new standard for "one-stop, one-click" convenience. Rather than burden its members with unsolicited banner ads, rebate forms, surveys, or confusing cyber-points, Dash streamlines the shopping experience. The DashBar integrates seamlessly into the users' browsers and travels with them as they surf and shop - pooling collective buying power to provide consumers with exclusive discounts, rebates and promotions. Dash keeps track of shoppers' savings in convenient, secure cash accounts.

"The Internet is just beginning to change the way people shop," said Dan Kaufman, CEO of Dash.com. "Imagine that every time you made a purchase - whether it be a new computer or a pair of khakis - you benefited from the collective buying power and experience of millions of other shoppers. The future of online shopping clearly lies in leveraging the power of community to improve the individual shopping experience, and Dash.com is excited to be leading the way."

Before signing up its first shopper, Dash was able to negotiate exclusive deals for its members at over one hundred of the leading online merchants. These merchants agree to give Dash members ongoing savings of up to 25% on every purchase because they recognize that Dash's technology and marketing capabilities will give them access to a growing stream of pre-qualified, high-value customers.

"Merchants selected to partner with Dash will have unparalleled opportunities to market to a large population of active online shoppers," said Joshua Abram, EVP of Client Services for Dash.com. "By leveraging our technology and unique relationship with consumers, Dash can provide merchants with proprietary tools and business methods that enable them to reduce customer acquisition costs while extending lifetime values."

Dash collects and creates value from individual shopping information. At the same time, the company leads the industry in protecting consumer privacy. Dash provides its members with complete access to their individual data collected by Dash, along with the ability to edit and delete the information at will. Moreover, Dash guarantees that it will not provide information to third parties which identifies any member without the member's explicit prior consent.

"Dash was created to serve consumers, so we let every member decide how much information to share with merchants in exchange for better values," said Jason Priest, Chief Operating Officer of Dash.com. "In the near future, consumers everywhere will control access to their marketing information. Successful merchants will embrace rather than fight this trend."

About Dash.com

Founded in 1998, Dash is the Internet's first mobile shopping portal that leverages privacy-protected consumer information to facilitate transactions between pre-qualified, high-value shoppers and the Net's leading merchants.

Located in New York, NY and run by four experienced, high-tech and marketing entrepreneurs, Dash recently received $12.1 million in funding from AT&T Ventures, JP Morgan Capital, Wasserstein Perella and others.