Darwin Networks' Supercomm '99 Booth Theme Highlights the ''Evolution of Technology''.

LOUISVILLE, Ky.--(BUSINESS WIRE)--June 4, 1999--

Marketing and selling new technologies is fast becoming as challenging as the development of the product itself. Companies are racing to get new products and services in front of potential buyers in ways that are both memorable and effective. The world's largest high-tech exhibition, "Supercomm," will be a showcase for both products and marketers when it's held June 8-10 at The Georgia World Congress Center in Atlanta.

Rising to the challenge, one up-and-coming company, Darwin Networks of Louisville, Ky., is a prime example of the great lengths companies are taking in order to attract attention in a crowded marketplace. Darwin, a provider of high-speed Internet access to telephone companies apartment complexes, office buildings and hotels, has custom built a 20'x 30' booth created in the style of an ancient Mayan ruin. "This is a dramatic departure from the usual high tech look and feel so typical of a show such as this," said David Wigglesworth, vice president of sales and marketing for Darwin. "We're exhibiting at Supercomm for the first time. We want to do something to set ourselves apart in this dynamic atmosphere."

No ordinary trade show booth, the Mayan ruins were designed and built by The Production Studio in Louisville before being carefully shipped to Atlanta. The Production Studio is known for its work creating sets for live theater as well as sets and rides for Six Flags theme parks. "When Darwin Networks came to us with this unique opportunity, the creative juices started flowing," said Rob Doenges, president of the Production Studio. "By creating this `clash of cultures' we will attract attention to the booth itself while allowing Darwin's interactive presentations to take center stage."

David Gibbs, Darwin's president agrees. "It's so important to capture people's attention, but once we have it, we want to let them know what we do and how we do it. After all, that's why we're exhibiting in the first place." To that end, University of Louisville Speed School student, and Darwin co-op, Samwoo E, and Louisville-based Quantum Communications, have created a high-tech, high-energy video presentation which will run throughout the show. "Their expertise and exceptional creativity will put the finishing touches on the entire presentation," Gibbs continued. "From ancient Mayan ruins to state-of-the-art, interactive displays and video, we're depicting the evolution of technology while we highlight our company."

Darwin Networks exhibit at Booth No. 4559 will be open to all Supercomm `99 attendees June 8-10 in Atlanta. Those visiting the booth will also have an opportunity to register for a pair of airline tickets to be given away at the close of the show.

About Darwin Networks

Darwin Networks provides high-speed connectivity to the Internet using Digital Subscriber Line (DSL) technologies. The company provides full turnkey, revenue sharing solutions to owners of apartments, office buildings and hotels, as well as telephone companies.

Based in Louisville, Ky., the company was founded by executives from the telecommunications, data networking and Internet Service Provider industries, with extensive experience in broadband deployment. The core management of Darwin Networks formed what is now the No. 3 provider of cable TV based broadband services in the US.

For further information, contact David Wigglesworth, VP Sales and Marketing, at [e-mail], Darwin Networks, Inc., 1000 West Ormsby, Louisville, KY 40223. Tel: [phone]. Fax: [phone]. Web site: http://www.darwin.net.

About The Production Studio

The Production Studio, based in Louisville, Ky., specializes in permanent and temporary creative environments for trade shows, theme parks, theater and film. Clients include Six Flags, Actors Theater of Louisville, General Electric and Anthem Blue Cross/Blue Shield. Their 23,000 square foot workshop is located at 2520 West Market Street, Louisville, KY 40212.

For further information contact Rob Doenges, President, 502/778-9100.

About Quantum Communications

Based in Louisville, Ky., Quantum Communications is a full-service advertising agency serving a variety of industries including high-tech, retail, banking, real estate, insurance and health care. Core services include market research, advertising concept development and execution, media planning and placement, public relations and post-promotional analysis. They service local, national and international clients, including Jefferson Banking Company, Brown Foreman Select Brands, and Forethought, a division of Hillenbrand Industries.

For further information contact Linda Schuster, President, 816 West Main Street, Louisville, KY 40202, 502/568-6633.