Dark Dynamite Contracts Hollywood PR Firm.

SALT LAKE CITY -- Dark Dynamite Inc. (OTCBB:DRKD), an eccentric lifestyles company, announces the retention of "em Productions." This publicity firm is a full-service fashion press, sales and production company based in Los Angeles. With 10 years of experience, em Productions has garnered attention for its distinctive and pioneering expertise in the fashion, music and lifestyle arenas.

Key personnel are Lisa Elliot and Henri Myers. Elliot worked the New York scene for three years as publicist and sales executive in such well-known labels as Patrick Cox and Richard Tyler Couture. Myers has been operating in Los Angeles since 1998. He has vaulted to the head of his game with commissions for publicity and production projects from the largest fashion houses in the world, such as Paco Rabanne and Vivienne Westwood.

Heading the collective known as em Productions, Elliot and Myers have produced some of the largest scale press rushes and events in Los Angeles. Their clients have included: Aids Project Los Angeles, Armani, Vanity Fair Magazine, Nike and Ferragamo.

The contract between Dark Dynamite Inc. and em Productions outlines several goals and a detailed publicity plan for the company. The press showroom will maintain a sample set and will have the clothing included in editorial photo shoots for large-name fashion magazines, included in advertisements, and place the clothing with stylists for costuming on television and screen. The company will pay a stipend for these services and will receive a monthly tracking report of all visible bookings, projects and placements. A copy of the contract is attached to the company's latest quarterly filing dated Aug. 20, 2004.

The goal of this union is to extend the reach and visibility of Dark Dynamite products. The first press junket will begin Sept. 1 in Los Angeles with the arrival of the samples and printed material. This junket will continue in New York City starting Sept. 20 when em Production will travel to New York with the collection and printed material and meet with several fashion magazine editors and stylists. The Web site for em Productions is www.emprds.com. For contact information and a concise schedule of events planned, refer to the newly launched Black Chandelier site at www.blackchandelier.com, a wholly owned subsidiary of Dark Dynamite Inc.

Dark Dynamite Inc. is currently in the process of completing the printed materials necessary for these press junkets. Also slated for completion are investor packets, company reports and identity materials. Materials are slated for completion by Sept. 1, 2004.

Please visit www.darkdynamite.com for daily news updates, trading volume, stock quotes, staff resumes, projects in action, new research and development, and employment opportunities.

Dark Dynamite Inc. strongly encourages the public to read the above information in conjunction with its Form 10KSB for Dec. 31, 2003, and Form 10QSB filed Aug. 20, 2004. The above documents can be viewed at www.sec.gov.

A number of statements contained in this press release are forward-looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995, notwithstanding the fact that such act may not be available to Dark Dynamite Inc. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, competitive market conditions, successful integration of acquisitions, and the ability to secure sufficient financing to develop and produce products. The actual results that Dark Dynamite Inc. may achieve could differ materially from any forward-looking statements due to such risks and uncertainties.