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Danskin, Inc. Reaches Licensing Agreement With Jacques Moret for Distribution of Freestyle Activewear.


Business Editors

NEW YORK--(BUSINESS WIRE)--April 9, 2001

Danskin, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: DANS), a designer, manufacturer and marketer of women's activewear, dancewear dance·wear  
n.
Clothing such as leotards and warmup suits that are worn for dance practice and exercising.
 and legwear, announced today that it reached a licensing agreement with Jacques Moret Inc., a major designer, marketer and distributor of women's and children's activewear and bodywear for the distribution of its Freestyle(R) line of activewear for women and girls.

By exclusive license with Danskin, Inc., Jacques Moret, Inc. will distribute the Freestyle(R)product lines to upscale mass merchants throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Danskin Inc. will retain design approval. The Freestyle(R)lines will represent product that is distinctly different from the current Danskin

offering. The activewear line will offer consumers fashion and function at an exceptional value.

Commenting on the announcement, Carol Hochman, President and Chief Executive Officer of Danskin, Inc. said, "Danskin has made tremendous gains in its transformation from strictly a manufacturer to a brand manager and marketer. We see this relationship with Jacques Moret as a significant and progressive step in the development of the Company's branding strategy. The credibility and the power of Brand Danskin(R) will allow us to seek enhanced distribution of Brand Danskin(R), as well as our diffusion lines through our own in-house efforts and strategic licensing opportunities. Moreover, Freestyle(R) has distinct branding characteristics, as well as a defined audience which will benefit from Jacques Moret's ability to penetrate this defined market."

Joey Harary, President of Jacques Moret, commented, "We are very enthusiastic about the combination of talent and strengths of Jacques Moret with the value of a Danskin brand name. This licensing agreement for the distribution of the Freestyle(R) product lines to upscale mass merchants is an excellent opportunity for mutual growth of the Jacques Moret and Danskin brands. We maintain substantial relationships with many stores under various brands, and look forward to continued success with the addition of a Danskin brand to our portfolio."

About Danskin, Inc.

Danskin, Inc. markets and manufactures leading brands of women's activewear and dancewear under the Danskin(R), Danskin Plus(R), Danskin Packables(TM), Freestyle(R) and Zen Sport(TM) from Danskin(R) trademarks, and legwear under the Danskin(R), Givenchy(R), Ellen Tracy(R), Evan-Picone(R) and Round the Clock(R) trademarks. Pennaco Hosiery hosiery

Knit or woven coverings for the feet and legs, worn inside shoes. In the 8th century BC, Hesiod referred to linings for shoes; the Romans wrapped their feet, ankles, and legs in long strips of leather or woven cloth.
, a division of Danskin, Inc. is a manufacturer of branded and private label hosiery sold in department and fine specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
. For further information, please visit www.danskin.com. For store locations, consumers may call 1 (888) DANSKIN.

About Jacques Moret, Inc.

Jacques Moret, Inc. manufactures activewear, bodywear and intimates under its brand names, Jacques Moret, MoretUltra Activewear and 2(X)ist men's underwear. In addition Jacques Moret, Inc. is an activewear licensee and is the leading replenishment replenishment

the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography.
 supplier of both branded and private label activewear in department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , mass merchandisers and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 chains nationwide. For further information, please visit www.moret.com or www.2(X)ist.com.

This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management's current expectations. Such factors are detailed from time to time in the Company's filings with the regulatory authorities having jurisdiction.

This press release and prior releases are available on the Danskin Web site at www.danskin.com and the KCSA KCSA Krannert Center Student Association
KCSA Kentucky Crushed Stone Association (Frankfort, KY)
KCSA Kyiv City State Administration
KCSA Kalamazoo Christian School Association
KCSA Kentucky-Canadian Studies Association
 Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  Worldwide Web site at www.kcsa.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 9, 2001
Words:590
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