Danskin, Inc. Reaches Agreement With Denise Austin to Endorse Danskin Products and Create an Innovative New Line of Active Apparel, Denise Austin by Danskin.Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 31, 2001 Danskin, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: DANS), a designer, manufacturer and marketer of women's activewear, dancewear dance·wear n. Clothing such as leotards and warmup suits that are worn for dance practice and exercising. and legwear, announced today that it reached an agreement with Denise Austin Denise Austin (born February 13, 1957) is an American fitness and exercise expert, author, columnist and instructor. She is also a member of the President's Council on Physical Fitness and Sports.[1] Early life Austin was born Denise Katnich in San Pedro, CA. , a fitness inspiration for millions of American women, to endorse and wear Danskin activewear. Additionally, Denise will assist Danskin in creating an innovative new line of active apparel Denise Austin(TM) by Danskin targeted to women seeking excellent comfort AND good looks while working out. Denise Austin(TM) by Danskin will launch November 1, 2001 on QVC QVC Quality Value Convenience QVC Question Valid Command and will be available in a full range of sizes, from regular to plus. The line consists of bra tops and bottoms that are constructed with tummy control panels and zipper zipper Device for binding the edges of an opening, as on a garment or a bag. A zipper consists of two strips of material with metal or plastic teeth along the edges, and a sliding piece that interlocks the teeth when moved in one direction and separates them again when moved bra tops (for easy on and off). The line will be expanded for Spring, 2002 to include technical t-shirts, cover-ups and fabulous colors. These designs are directed at the woman who wants to be comfortable and self-confident while working out. Denise Austin is host of the longest running fitness show in the history of television, "Denise Austin's Daily Workout", as well as "Fit `n Lite" both on the Lifetime Television Network. Denise will endorse and wear Danskin active apparel for the majority of all show airings in 2002, as well as for all of her new exercise videos. Denise has sold over 10 million copies of her more than 30 exercise videos, and currently has the number one selling exercise video. Commenting on the announcement, Carol Hochman, President and Chief Executive Officer of Danskin, Inc. said, "Danskin is very pleased to be partnering with Denise Austin, American's most famous and recognizable fitness expert. Denise is a leader in providing women with a sensible, realistic approach to fitness. Her approach is highly synergistic with Danskin's own philosophy of providing active apparel with comfort, fit and style to busy women." About Danskin, Inc. Danskin, Inc. markets and manufactures leading brands of women's activewear and dancewear under the Danskin(R), Danskin Plus(R), Freestyle(R) and Zen Sport(TM) from Danskin(R) trademarks, and legwear under the Danskin(R), Givenchy(R), Ellen Tracy(R), Evan-Picone(R) and Round the Clock(R) trademarks. Pennaco Hosiery hosiery Knit or woven coverings for the feet and legs, worn inside shoes. In the 8th century BC, Hesiod referred to linings for shoes; the Romans wrapped their feet, ankles, and legs in long strips of leather or woven cloth. , a division of Danskin, Inc. is a manufacturer of branded and private label hosiery sold in department and fine specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" . For further information, please visit www.danskin.com. For store locations, consumers may call 1 (888) DANSKIN. About Denise Austin Denise Austin, the proud mother of two young daughters, is America's most famous and recognizable fitness expert. For more than 20 years, Denise has been getting America fit on television every day and keeping America fit via video. A true believer true believer n. One who is deeply, sometimes fanatically devoted to a cause, organization, or person: "a band of true believers bonded together against all those who did not agree with them" that a fit, trim, healthy body can increase a person's energy, vitality and self-esteem, Denise Austin is an inspiration to millions of American women. This press release contains certain "forward-looking" statements, as defined in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management's current expectations. Such factors are detailed from time to time in the Company's filings with the regulatory authorities having jurisdiction. |
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