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Danish firm launches vitamin-rich gum for 3rd world kids


A Danish firm has launched Vitamin A-packed chewing gum chewing gum, confection consisting usually of chicle, flavorings, and corn syrup and sugar (or artificial sweeteners). Prehistoric people are believed to have chewed resins.  in Nairobi to help fight malnutrition among children in developing countries, the company said in a statement Thursday.

Each piece of sugar-free gum in a pack of six contains 375 microgrammes of Vitamin A vitamin A
 also called retinol

Fat-soluble alcohol, most abundant in fatty fish and especially in fish-liver oils. It is not found in plants, but many vegetables and fruits contain beta-carotene (see
 -- a recommended daily dose by UNICEF UNICEF (y`nĭsĕf'), the United Nations Children's Fund, an affiliated agency of the United Nations.  and the World Health Organisation, according to the manufacturer, Gumlink Group.

The gum is targeted at children aged between three and five years among whom Vitamin A deficiency Vitamin A Deficiency Definition

Vitamin A deficiency exists when the chronic failure to eat sufficient amounts of vitamin A or beta-carotene results in levels of blood-serum vitamin A that are below a defined range.
 causes blindness and illnesses such as measles and diarrhoea.

The product was launched at a conference on malnutrition earlier this week in Nairobi organised by the Denmark-based think-tank the Copenhagen Consensus Centre.

Gumlink said it was in discussions with the Kenyan government with a view to making the product available on the local market.
Copyright 2009 AFP Global Edition
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Author:AFP
Publication:AFP Global Edition
Date:Nov 5, 2009
Words:132
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