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Danis Research Launches Interactive Site for New Food/Grocery Products.


FAIRFIELD, NJ--(BUSINESS WIRE)--August 12, 1998--DANIS RESEARCH has introduced a new convenient way for food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  manufacturers, marketers and advertisers to learn competitive information and to purchase new products introduced into grocery stores.

The Danis web site, http://www.danisresearch.com, recently put in operation, allows users to browse 20 aisles of this internet supermarket for new products and to submit orders or requests on-line. Only new supermarket items are featured, such as beverages, food service, snacks, meat, health and beauty care, baby products and household supplies. The web-site is active 24 hours a day and features over 950 new products.

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 Maureen Cope, Marketing Director for Danis, "The site is proving to be indispensable to food marketers who do not have the time to either search the marketplace for new products, or to locate them and have them delivered; Danis is able to expedite this work for them. Our site is updated daily by our researchers, and once an order is placed for a product, we have a team that starts immediately to locate and deliver the product to the client."

"New Products intelligence is extremely important to such companies as Coca-Cola (KO), Pepsi-Cola (PEP), Nabisco (NA), General Mills This article or section may contain a proseline.

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 (GIS (1) (Geographic Information System) An information system that deals with spatial information. Often called "mapping software," it links attributes and characteristics of an area to its geographic location. ), Philip Morris (MO), Bestfoods (BFO BFO Beat Frequency Oscillator
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), Heinz (HNZ HNZ HJ Heinz Co (stock symbol) ), Quaker Oats (OAT), Hershey Foods (HSY HSY Hershey Foods Corp (stock symbol) ) and any company interested in keeping abreast or staying one foot ahead of its competitor."

Ms. Cope stresses the speed with which the system operates, ideal for marketers who want to obtain new products for immediate analysis. "Our competitors can make you wait for weeks," she stated. "We'll locate the product and have it delivered within one or two days."

Danis also offers other services to food and beverage marketers including product pick-ups, in-store audits, mystery shopping Mystery shopping is a tool used by market research companies to measure quality of retail service. These companies send mystery shoppers to 'act' as shoppers in return for some combination of cash, store credit, purchase discounts, or reimbursement for the goods or services , sensitive product retrieval, age/quality studies, date code books, special request order forms and more. Danis looks forward to working with marketers to meet their special needs.

For more information about the Danis Research International or its web-site, please phone Maureen Cope at (973) 575-3508, ext. 304 or e-mail an inquiry to danisresearch@worldnet.att.net. You may also obtain information at the Danis web-site, http://www.danisresearch.com.

CONTACT: Maureen Cope

Marketing Director

Danis Research International

(973) 575-3508, ext. 304
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 12, 1998
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