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Danger and Sharp Announce Partnership for Development, Manufacturing and Distribution of hiptop Devices.


PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, Calif. & OSAKA, Japan -- Danger, Inc. and Sharp Corporation today announced that they have agreed to a business partnership. Under this partnership, the two companies will work together closely on the development, manufacturing and distribution of hiptop(R) devices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe. Based upon the license of Danger's hardware reference design and client software, Sharp will manufacture, market and distribute jointly-developed products that connect to Danger's service infrastructure -- Danger's hosted client-server technology which optimizes the transfer of data over wireless networks, resulting in a compelling user experience and efficient use of network resources.

The business collaboration between Danger and Sharp meets the needs of both companies and is expected to generate a synergistic effect Synergistic effect

A violation of value-additivity in that the value of a combination is greater than the sum of the individual values.
 on their combined worldwide business for wireless operators. Danger has long stated an interest in securing major branded manufacturers to manage the hardware aspects of its business, and to enable the company to focus on its award-winning software and services for wireless carriers. Sharp Corporation has recently expanded its mobile handset business in Europe and is focused on continued expansion in both European and North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 markets.

As the world's leading liquid crystal display liquid crystal display (LCD)

Optoelectronic device used in displays for watches, calculators, notebook computers, and other electronic devices. Current passed through specific portions of the liquid crystal solution causes the crystals to align, blocking the passage of light.
 ("LCD (Liquid Crystal Display) A display technology that uses rod-shaped molecules (liquid crystals) that flow like liquid and bend light. Unenergized, the crystals direct light through two polarizing filters, allowing a natural background color to show. ") supplier for TV's, computers, handsets, PDAs and other mobile terminals (including Danger's current hiptop(R) product), Sharp's focus on product quality and technology innovation will enhance Danger's offerings for wireless operators. Sharp is highly regarded in the mobile phone market for its unique LCD, flash memory, camera and downsizing (1) Converting mainframe and mini-based systems to client/server LANs.

(2) To reduce equipment and associated costs by switching to a less-expensive system.

(jargon) downsizing
 technologies.

"This is a major milestone for Danger, and the beginning of a long-term and mutually-beneficial relationship with Sharp," said Hank Nothhaft, Chairman and Chief Executive Officer of Danger, Inc. "Sharp's extensive history of manufacturing excellence, combined with Danger's innovative software and services will lead to very compelling offerings for wireless carriers and their customers in the coming months and years."

"We are very pleased to be joining forces with a company like Danger that has created such ground-breaking technology in the mobile space," said Mr. Hirohide Nakagawa, Group General Manager of Information and Communication Systems Group, Sharp Corporation. "Sharp's advanced unique technologies in LCD and Optoelectronics with its focus on product quality will be combined successfully with Danger's software and services to help take our future products and services to the next level."

While working closely with Sharp on hardware innovation, Danger will advance its core software and service business through developing and offering value-added content and applications via its Premium Download Manager (1) A function within a larger program that manages file transfers from a remote device to the user.

(2) A utility that replaces the native download function in a Web browser.
 (also called "Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. "). Danger's hiptop(R) Development Platform enables in-house and third party developers to create applications and content which end-users can purchase on hiptop(R) devices. Since its launch in April of 2004, the Catalog has generated unprecedented ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average.  rates for wireless operators.

About Danger, Inc.

Danger's award-winning hiptop(R) Wireless Solution enables wireless operators to quickly and economically deploy new applications and services to consumers over GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations.  data networks. This solution includes: the hiptop(R) Service Delivery Engine -- a suite of server-based infrastructure software, which is currently hosted as a service for wireless operators; the hiptop(R) Development Platform -- a platform for the development of mobile applications using industry standard development tools; and hiptop(R) device designs -- hardware designs for wireless all-in-one devices, which may be customized and branded by wireless operators. Additional information about the company is available at www.danger.com.

About Sharp Corporation

Sharp Corporation is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses. Sharp Corporation currently employs about 55,000 people in the world and recorded consolidated annual sales of over 2,257,273 million yen for the fiscal year ended March 31, 2004. For more information, please visit Sharp's Web site at http://sharp-world.com/index.html.

Danger and hiptop are trademarks, service marks, and/or registered trademarks of Danger, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and in other countries. Sharp and the Sharp logos are trademarks and/or registered trademarks of Sharp Corporation. All other trademarks, service marks, and product names are the property of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 23, 2004
Words:707
Previous Article:Cameco Reports Q2 Earnings from Bruce Power.
Next Article:Danger, Inc. Announces $37 Million Financing Round; Round to Be Used to Scale Customer and Partnership Base.



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