Danger's hiptop(R) Mobile Internet Platform Carries 6 Percent of U.S. Mobile Messaging Traffic During Fourth Quarter of 2004; Mobile Industry Continues to See Strong Growth in Instant Messaging Usage.PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif. -- Danger, Inc. announced today that the hiptop mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. platform carried 6 percent of the total U.S. messaging traffic during the fourth quarter of 2004. Although they represent less than 1 percent of U.S. mobile users, Danger's subscribers generate a staggering percentage of mobile messages. This conclusion was drawn from comparing Danger's messaging data with figures recently announced by International Data Corporation. IDC's figures, which include instant messages, SMS messages and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. messages, indicate that 16 billion messages were sent by U.S. mobile users during the fourth quarter of last year. "It's clear to us that users of our mobile Internet platform send and receive 20 to 40 times more messages than the average US messaging-enabled mobile phone owner. This demonstrates the incredible popularity of our service as a messaging engine," said Hank Nothhaft, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Danger, Inc. "We expect to see further growth as we expand distribution in Europe and further enhance the market-proven mobile Internet experience that we provide." Danger believes that there are three components that are primarily responsible for the impressive messaging numbers on the hiptop platform. First, the hiptop device delivers an engaging user experience. It works right out of the box and the data applications are easy to use. Second, operators typically offer unlimited data pricing for the hiptop service (combined with standard voice plans), which encourages customers to use the messaging applications more often. And third, Danger's client/server architecture makes all of this possible. Danger's Service Delivery Platform (SDP (Session Description Protocol) An IETF protocol that defines a text-based message format for describing a multimedia session. Data such as version number, contact information, broadcast times and audio and video encoding types are included in the message. ) compresses data before sending it over the network to the handset, improving performance for the end user and efficiently using the network to save costs for Danger's operator partners. "Mobile messaging is driving data usage for the wireless industry, and will continue to grow impressively for the foreseeable future," said Tim Bajarin, President of Creative Strategies, an independent research firm. "Danger continues to show leadership in delivering a rich mobile Internet messaging experience." Danger's hiptop mobile Internet platform is the software and services infrastructure that powers hiptop devices, including the T-Mobile(R) Sidekick(R). The client/server system manages the secure transmission of data between the network and the device, speeds Web-page downloads, handles email attachments on the device and delivers a set of tightly-coupled applications that operate simultaneously. This system also enables Danger to improve the software and services for users in the field automatically, with over-the-air (OTA (Over The Air) Refers to any wireless system such as AM/FM radio and network television that uses open space as its transmission medium. ) updates, so that features and capabilities improve over time. Later this year Danger will begin an OTA update that will make hiptop-enabled devices compatible with the J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. standard, in addition to a series of additional enhancements. Features and applications on hiptop devices include a mobile phone, push email, instant messaging, HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , text-messaging, calendar, address book, an integrated digital camera and a catalog with downloadable applications and content. Further leveraging the network, each user receives access to a Web-based account to manage all of his or her data from a desktop computer. About Danger, Inc. Danger provides a complete solution that enables wireless operators to offer innovative and affordable voice and data products to consumers over next-generation wireless networks. The hiptop solution is a client/server platform and application suite that enables wireless operators to rapidly deploy an easy-to-use, personalized mobile Internet experience for wireless users. Founded in January 2000, Danger is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. backed by leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] and corporate investors. Danger is based in Palo Alto, Calif. Additional information about the company is available at www.danger.com. Danger and hiptop are trademarks and/or service marks of Danger, Inc. in the United States and in other countries. All other trademarks, service marks, and product names are the property of their respective owners. |
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