Dancer Nikolaj Hubbe Moves With Easy Elegance in a New TV Spot for Gap.SAN FRANCISCO--(BUSINESS WIRE)--July 3, 1997--Gap Inc., one of the world's most recognized brands, is continuing the bold television campaign which launched in April with a new 30-second spot featuring ballet dancer Nikolaj Hubbe. Principal dancer A principal dancer is similar to a soloist in dance. However, principals are hired by a ballet or dance company to perform not only solos, but also pas de deux. A principal may be male or female. in the New York City Ballet New York City Ballet, one of the foremost American dance companies of the 20th cent. It was founded by Lincoln Kirstein and George Balanchine as the Ballet Society in 1946. , Hubbe is known for his flawless technique and a strong, sensual style that have earned him leading roles in works as diverse as The Nutcracker and West Side Story. Hubbe has been dancing since age ten when he enrolled in the Royal Danish Ballet Royal Danish Ballet, one of the oldest major ballet companies, established at the opening of Denmark's Royal Theater in Copenhagen in 1748. The company was developed over the centuries by three great masters. . In 1986 he joined the corps de ballet corps de bal·let n. The dancers in a ballet troupe who perform as a group. [French : corps, corps + de, of + ballet, ballet. , won a silver medal in the Paris Ballet Competition, and received the French Critics Prize. This level of acclaim and success has marked his career ever since. In his new Gap ad, Hubbe performs an athletic dance solo wearing Easy Fit jeans and sneakers sneakers Noun, pl US, Canad, Austral & NZ canvas shoes with rubber soles sneakers npl (US) → zapatos mpl de lona; zapatillas fpl . To a jazz piano accompaniment, he moves effortlessly through ballet, jazz and modern styles, pausing casually to say, "This is super easy." The spot concludes with Hubbe performing multiple pirouettes while the classic Gap advertising signature, "Fall Into the Gap" plays. "Nikolaj dancing in Easy Fit jeans and sneakers brings a whole new twist even to our concept of `easy'," said Michael McCadden, Gap senior vice president of marketing. "Who said you couldn't dance in Easy Fit jeans?" The Hubbe spot will premiere over the the 4th of July weekend in United Artists Cinemas where it will run for one month. It then moves to MTV's Motel California, VH1, E!, ESPN ESPN Entertainment and Sports Programming Network , and the major networks, running in rotation with the original six ads, plus three other new spots, featuring country virtuosos Junior and Tanya Rae Brown and actors William Macy and Peter Berg. Through more than 1,800 stores throughout the United States, Canada, the United Kingdom, Japan, Germany, and France, Gap Inc. sells casual, private label clothing and accessories for men, women, and children under three brand names: Gap, Banana Republic, and Old Navy Clothing Co. -0- Note to Editors: In the name Nikolaj Hubbe, please note that there is an umlaut umlaut (  m`lout) [Ger.,=transformed sound], in inflection, variation of vowels of the type of English man to men. over the "u" in "Hubbe."
CONTACT: Gap Inc. Mary Lazzareschi, 415/427-6303 |
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