Dan Schwartz Joins AdForce to Direct National and International Sales Effort.

CUPERTINO, Calif.--(BUSINESS WIRE)--July 15, 1999--

AdForce, Inc. (Nasdaq:ADFC), a leading provider of centralized, outsourced ad management and delivery services on the Internet, today announced that Dan Schwartz has been appointed as its new Director of Worldwide Sales.

Mr. Schwartz brings over 22 years of experience in sales, marketing, publishing and media placement to AdForce. He joins AdForce after serving as the Publishing Director of Windows Magazine where he was responsible for directing all aspects of publishing as well as optimizing the performance of the high traffic Winmag web site. Prior to joining Windows Magazine, Mr. Schwartz was the President of Webconnect. In this role, he successfully repositioned the company from an under-performing ad network into a leading Internet media placement service. Mr. Schwartz also held publisher and director positions at Home PC magazine and Electronic Buyer's News.

"Dan Schwartz has an impressive range of executive experience in high tech media, as well as a history of increasing sales and revenue growth in the companies he runs," said Chuck Berger, CEO of AdForce. "His proven aggressiveness and market savvy will be instrumental in furthering AdForce's growth in the Internet advertising market."

"I relish the opportunity to catalyze AdForce's sales effort," said Mr. Schwartz."Internet advertising is an exploding market, creating an incredible sales opportunity. AdForce's extensive reach, innovative business model, and scalable technology make it an obvious ad management choice for the top advertisers and publishers on the web."

Dan Schwartz received a Wharton School Executive Management Degree from the University of Pennsylvania and a Bachelor of Arts Degree from the State University of New York, 1979.

About AdForce (www.adforce.com)

AdForce is a leading provider of centralized advertising services, enabling both online publishers and advertisers to leverage the unique advantages of the Internet as the first fully interactive medium. Deploying advanced scalable technology and backed by robust data centers, the AdForce service delivers billions of ads monthly for the Internet's most prominent advertisers. AdForce provides a comprehensive suite of products that allow advertisers and publishers to analyze, target, and measure Internet advertising programs for best results. AdForce has strategic partnerships with America Online, Inc. and Experian (formerly Metromail). The company has offices in Cupertino, CA, Costa Mesa, CA, and New York, NY.