Dan Keegan Named Executive Vice President of Institutional Equities; Former JP Morgan Executive to Lead Buy-Side Business.

MT. PLEASANT, S.C. -- Automated Trading Desk, LLC (ATD), a pioneer of automated trading technology, today announced the appointment of Dan Keegan as Executive Vice President of Institutional Equities. He will be responsible for building and managing ATD's institutional equities product offering.

Mr. Keegan had previously held numerous positions within JP Morgan, most recently providing leadership roles in three different New York divisions, including Head of Electronic Execution Services, Head of U.S. Sales Trading and Head of Transition Management for Equities North America.

"ATD's automated technology and significant market share bring exciting opportunities to our buy-side partners," said Steve Swanson, President and CEO of ATD. "Dan's background, reputation in the industry, and breadth of client relationships will accelerate our business as we strive to become a single-source destination for all of our trading partners."

Mr. Keegan established JP Morgan's Electronic Execution Services business. In this capacity, he among other things, helped build and manage a front office product development team comprised of quants, technologists and algorithmic developers charged with bringing greater automation, sophisticated trading strategies and high frequency analytics to JP Morgan's customer base.

In addition to this position, Mr. Keegan also managed U.S. Sales Trading and Transition Management for Equities North America.

"The buy-side is continuously seeking new sources of liquidity, and partners that provide superior execution services. ATD is a world-class technology company that continues to differentiate itself with state-of-the art, customizable trading solutions and unparalleled client support. It's an honor to join them as we look to address many of the buy-side's most pressing trading concerns, while providing access to an ever-expanding pool of liquidity," said Mr. Keegan.

Mr. Keegan is an attorney by trade and is licensed to practice law in New York, New Jersey, Florida and Illinois.

About Automated Trading Desk

ATD is a technology company specializing in automated trading and customized equity execution solutions for its customers. We offer automated execution solutions in all domestic equity markets, including the listed, over-the-counter, exchange traded fund and bulletin board/pink sheet marketplaces.

ATD's automated systems strive to deliver superior execution, realizing significant time and cost savings. As an execution venue, ATD executes orders from buy-side institutions, retail order-sending firms, and sell-side broker/dealers, handling orders ranging in size from odd lots to institutional size blocks. During the fourth quarter of 2005, ATD accounted for approximately 6% of all NASDAQ volume and 5% of all NYSE volume.

ATD is the sole owner of Automated Trading Desk Financial Services, LLC (AUTO), and Automated Trading Desk Brokerage Services, LLC (ATDB), both Members NASD/SIPC.