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Damas unfurls new cut diamond collection.


Byline: Dubai

Damas, a renowned jeweler and watch retailer, has unveiled an astonishing a·ston·ish  
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise.
 array of necklaces, pendant pendant
 or pendent

In architecture, a sculpted ornament suspended from a vault or ceiling, especially an elongated boss (carved keystone) at the junction of the intersecting ribs of the fan vaulting associated with the English Perpendicular style.
 chains, stud and drop earrings and rings featuring its 77-facet cut diamonds.

Set on highly polished white and yellow gold settings, designed to complement and enhance their sparkle and brilliance to flattering flat·ter 1  
v. flat·tered, flat·ter·ing, flat·ters

v.tr.
1. To compliment excessively and often insincerely, especially in order to win favor.

2.
 excess, in these jewels, diamonds come together in floral partnership to offer red carpet worthy jewels for a special class of lucky women, said a top official.

Tamjid Abdullah, deputy managing director of Damas and creator of Damas Cut said: "Damas Cut diamonds combine the outstanding qualities of three famous diamond cuts - Princess, Asscher and Radiant."

"And as the brilliance of a diamond is largely determined by its cut, the new jewels featuring them are of exceptional brilliance. Perfectly matched by settings and designs to magnify mag·ni·fy
v.
To increase the apparent size of, especially with a lens.
 their allure further, these jewels in turn form the most fitting tribute to a woman's unique essence and expression," he observed.

"I am confident that jewels featuring these diamonds will especially be cherished by women of the region for it's a unique Dubai product," he added.

Top of the list in this collection are breathtakingly beautiful necklaces in avant garde styles. One such magnificent piece is a waist-length necklace aligning a neat row of diamond brilliants in a sensuous sen·su·ous  
adj.
1. Of, relating to, or derived from the senses.

2. Appealing to or gratifying the senses.

3.
a. Readily affected through the senses.

b.
 arch around its wearer's neck that dangles two awesome sized Damas Cut diamonds.

This is followed by graceful pendant chains suspending the iconic i·con·ic  
adj.
1. Of, relating to, or having the character of an icon.

2. Having a conventional formulaic style. Used of certain memorial statues and busts.
 stone from interesting pendants featuring round brilliants in graded sizes.

Competing for attention alongside are striking looking earrings in various sizes, starting from classic diamond studs and moving on to more elaborate floral studs where round brilliants form petal-like Adj. 1. petal-like - resembling a petal
petallike

leafy - having or covered with leaves; "leafy trees"; "leafy vegetables"
 features around Damas Cut diamonds, he said.- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Jul 11, 2009
Words:306
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