Dallas/IABC Quick Poll Shows That E-Mail Remains Top Internal Communication Tool.DALLAS -- E-mail is the dominant approach to communications with employees, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Dallas/IABC's latest Quick Poll. 82 percent of respondents say e-mail is the technology their companies use most for internal communications "It's not surprising to see that most companies use e-mail as their primary internal communications tool," said Don Klausmeyer, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , Dallas/IABC president. "E-mail is easy, inexpensive and reaches thousands within seconds. The bigger issue is, 'How effective is e-mail today? Is it the best approach, does it get opened, read and acted upon, or does it get "junked"' These are the questions that companies -- and their communicators -- need to be addressing." The most disturbing finding, said Klausmeyer, is that no respondents were leveraging the value of online surveys, quick polls or text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. to engage employees. "These technologies and tools provide a 24/7 platform for employees to share their ideas, concerns and problems," he said. "Giving employees a means to interact with executives -- providing two-way communication Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:
The poll queried business communicators in 14 IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community chapters throughout Texas, Arizona, Colorado, Kansas, New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). and Oklahoma, asking the question, "Which technology does your company use the most for internal communications?" The poll results, as of May 10: Percentage #/Respondents E-mail 82.1% 46 Web sites 7.1% 4 E-newsletters 5.4% 3 Voicemail 5.4% 3 Surveys/quick polls 0.0% 0 Text messaging 0.0% 0 This poll was conducted between April 10 and May 10 by the Dallas chapter of the International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries. Its headquarters are located in San Francisco, California, United States. (Dallas/IABC). The Quick Poll is online and available at www.dallasiabc.com. It's an interactive Web site feature that provides a timely snapshot of what chapter members and other site visitors think about current issues and trends. Dallas/IABC (www.dallasiabc.com) is the professional communicator's choice for practical education, information and professional development. The not-for-profit association serves 300 members in North Texas representing hundreds of corporations, agencies, entrepreneurs and not-for-profit organizations. For more information, visit www.dallasiabc.com, or contact Roy Miller at 972-716-4070 x235, or via e-mail at rmiller@transsynergy.com. |
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