Dallas/IABC Launches Redesigned Web Site; Site Offers Improved Navigation, Tools for Members and Dallas Area Businesses.Business Editors DALLAS--(BUSINESS WIRE)--Aug. 1, 2000 The Dallas Dallas, city (1990 pop. 1,006,877), seat of Dallas co., N Tex., on the Trinity River near the junction of its three forks; inc. 1871. The second largest Texas city, after Houston, and the eighth largest U.S. chapter of the International Association of Business Communicators The International Association of Business Communicators (IABC) is a leading association for public relations professionals. IABC has about 14,000 members in more than 100 chapters in 70 countries. Its headquarters are located in San Francisco, California, United States. (Dallas/IABC) offers an added benefit to its members with a redesigned, easy-to-use Web site, www.dallasiabc.com. The chapter was on the cutting edge of e-business when it launched its original Web site in 1997. Over the next three years, many new pages and material were added. With the additional growth, the site became difficult to navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. at times, said Elly Mixsell, who led the team that redesigned the site. "One of the biggest gripes gripe v. griped, grip·ing, gripes v.intr. 1. Informal To complain naggingly or petulantly; grumble. 2. To have sharp pains in the bowels. v.tr. 1. about the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the is that people can't quickly find the information needed," Mixsell said. "In redesigning the pages we put a lot of emphasis on making the Web site easy to navigate." Mixsell said the chapter polled its members for suggestions for improving the site and used their responses during the redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re process. Some of the site's improvements include: -- A search feature to help members find information; -- Fresh graphics; -- An online meeting registration form; -- A member poll regarding communications-related issues; -- Updated content; -- New communications resources and links; -- More industry news and relevant tips; and -- Enhanced and updated freelance directory. The redesigned site still features the popular "JobBank," which is a joint communications effort among Dallas/IABC and other communications associations in the Dallas area, said Mixsell. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the chapter's Web usage statistics, the JobBank is the most popular page on the Web site, followed by the home page, the freelance directory and the resources section. The site also receives 4,106 page views and 16,488 total hits per month, she said. "I'm hoping for a 10 percent increase in usage. I'll be measuring page views and surveying members to see how effective we were at improving the site," said Mixsell. Scott H. Cytron, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , president of Dallas/IABC, said the chapter's board of directors intends to keep electronic communications at the top of its priority list. "The board recognizes the Web site is one of the most important resources for members," said Cytron. "By its nature, it provides relevant, timely information that can be accessed quickly and easily, saving our members valuable time in today's increasing busy world." |
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