Dallas/IABC August 8th Luncheon to Feature Integrated Communications Panel; Group to Discuss How to Tell Everyone the Same Story.Business Editors DALLAS--(BUSINESS WIRE)--Aug. 3, 2000 Professional communicators who manage communications with unique but overlapping audiences are constantly challenged with coordinating messages and campaigns between departments and agencies. Dallas/IABC's luncheon to be held Aug. 8 will feature a panel of experts to answer questions about many integration challenges communications professionals face today. The panel includes Melody Townsel, vice president and account director for Alexander Ogilvy Alexander Charles Ogilvy (born 12 November, 1996) is a distant relative of the British Royal Family and is 35th in the line of succession to the British Throne. He is also related to the royal families of Greece and Denmark through his great grandmother Princess Marina, Duchess of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Worldwide; Virginia Brooks, president of Brooks & Associates Public Relations; and Rick Adams Rick Adams may refer to:
in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , director of internal communications  This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . for Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony .
Marla Crockett, award winning assistant news director of KERA television and host of "The People's Agenda," will moderate the panel. Some topics for discussion will include: -- Coordinating communication planning Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, PR, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how. between agencies and internal organizations. -- The Internet - just a medium or a major communications influencer? -- Knowing your company's business and making communications a business priority. -- Advertising vs. public relations - using both to achieve your objectives. -- Building useful Internet and intranet sites -- Evaluating the need for print publications. -- Building a consistent image from scratch in a startup company. -- Training employees worldwide as company spokespeople. -- Maintaining a positive corporate image. The luncheon will be held at the Omni Richardson Hotel located at 701 East Campbell Rd. in Richardson. Registration begins at 11:15 a.m. and the lunch begins at 11:30 a.m. The cost is $25 for Dallas/IABC members with reservations and $30 for non-members. For reservations, contact Suzanne Stemme at 972.949.4123 or suzanne.stemme@pobox.com or visit the association's Web site at www.dallasiabc.com. |
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