Dallas/Fort Worth Search Engine Marketing Organization --DFWSEM-- Host Leading Search Engine Marketing Authors and Speakers Shari Thurow and Catherine Seda.DALLAS & FORT WORTH, Texas Fort Worth is the fifth-largest city in the state of Texas, 18th-largest city in the United States[1], and voted one of "America’s Most Livable Communities. -- Event promises a wealth of information for interactive marketers and Webmasters alike The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) invites all Webmasters and interactive marketers for a discussion on growing your business using search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and pay-per-click advertising programs with leading authors Shari Thurow and Catherine Seda. Ms. Seda and Ms. Thurow will share tips on: --choosing the best keywords for your web site --avoiding the common design mistakes that can prevent your site from getting top rankings --how to buy a #1 position for any keyword you want. Bring questions about tools, tactics or rumors for the speakers and members to discuss during the open forum. The forum will be held at The Blue Mesa Grill, which is located on the southwest corner of Central Expressway The following roads are named Central Expressway:
The presentations are open to the public but have limited seating. Admission for DFWSEM members is free. Admission for others is $10 in advance or at the door. Please RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. at 972.831.2124. For more information, visit http://www.dfwsem.org/agenda.html About Shari Thurow Shari Thurow is a sought-after speaker and trainer on the topics of search engine-friendly web site design, web copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. , and link development. Ms. Thurow is a popular speaker at web site design, and online marketing conferences worldwide, including Jupitermedia's Search Engine Strategies. Her sessions are very popular and four-star rated. Ms. Thurow is the also webmaster and marketing director for Grantastic Designs, Inc. She has successfully designed and promoted web sites since 1995 and is outsourced to many firms throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . She has a 100 percent success rate for getting client sites ranked at the top of search engine and directory queries. Ms. Thurow is also the founder of the I-Design Discussion List, which discusses all aspects of effective web design, including look and feel, navigation, ease of use, database management, and download speed. Ms. Thurow has been featured in many publications, including PC World, Crain's Chicago Business, Inc. magazine, MacWorld, and ComputerUser.com. She has also received numerous design awards and content awards, including top site honors from Lycos, Business 2.0, and Computer User Magazine. Ms. Thurow has also recently released her new book, "Search Engine Visibility" which can be found at http://www.searchenginesbook.com. Ms. Thurow's search engine marketing articles at Clickz can be found at http://www.clickz.com/experts/author/index.php/64983_all. More information about Ms. Thurow's company, Grantastic Designs, can be found at http://www.grantasticdesigns.com About Catherine Seda Catherine Seda is a popular conference speaker on the topics of search engine marketing, affiliate management, and low-cost web site promotion. She's known for sharing practical tips and tools in her dynamic sessions at leading search engine, marketing, and industry association conferences. Since 1995, Ms. Seda has worked with organizations in the U.S. and Europe to leverage the Internet as a marketing tool. As the marketing executive of a web agency for five years, she championed client online promotions that included search engine optimization, pay-per-click media buys, opt-in e-mail See opt-in. , banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. , link popularity campaigns, custom sweepstakes, and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). tracking. She also designed the search engine program, which included co-creating an affiliate trademark protection strategy, for a direct response TV agency's clients. Through her agency, Seda Communication, Ms. Seda offers search engine seminars. Additionally, she leads a team of search engine specialists in managing corporate search engine marketing campaigns. Ms. Seda shares revenue-generating techniques in her articles as a regular columnist for Entrepreneur magazine Entrepreneur Magazine is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. This magazine is published monthly, with a total of 12 issues annually. (No special extra issues are published. , editor of the Search Engine Sales e-zine, and freelance writer for industry publications including Response magazine, SearchDay (Search Engine Watch Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing. [1] Search Engine Watch was started by Danny Sullivan in 1996. ), LookSmart, Pay Per Click Analyst, FindWhat.com, and others. She's also a contributing author of Search Engine Positioning. For more information about Ms. Seda' company, Seda Communication see http://www.sedacommunication.com For more information about the Search Engine Marketing Roadshow, see http://www.semroadshow.com About the Dallas/Fort Worth Search Engine Marketing Association Membership About DFWSEM: The Dallas/Fort Worth Search Engine Marketing Organization is dedicated to educating businesses in the Dallas/Fort Worth area about the benefits of search engine marketing. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex The Dallas–Fort Worth–Arlington metropolitan area, a title designated by the U.S. Census as of 2003, encompasses 12 counties within the U.S. state of Texas. The metropolitan area is further divided into two metropolitan divisions: Dallas–Plano–Irving . To become a registered member of DFWSEM email info@dfwsem.org. Individual DFWSEM memberships are $75 for the first year. Corporate memberships are $175 for the first year and include 3 seats to monthly DFWSEM meetings. Additional seats for a Corporate membership are $50/year. All annual memberships receive a link from DFWSEM to your company web site. Please inquire about Sponsorships. MasterCard, Visa, Amex, and checks are accepted. DFWSEM meets the third Monday of every month at various locations around the Metroplex A metroplex is large metropolitan area containing several cities and their suburbs.[1] It is also sometimes used as an alternative to metropolis or megalopolis, which is a chain of continuous metropolitan areas. . For more information, visit http://www.dfwsem.org |
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