Dallas/Fort Worth Search Engine Marketing Association Announces New Officers; Members of the Dallas/Fort Worth Search Engine Marketing Association Recently Elected Seven New Officers to Oversee Their Growing Organization.DALLAS -- Members of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) voted last month to select new officers to serve until next April: --President, Tony Wright, Zunch Communications, Inc. --Chairman, Christine Churchill, KeyRelevance --Vice President, Bill Hartzer, Intec Telecom Systems
--Secretary, Durk Price, SpeedFC --Treasurer, Rose Sylvia, keyword advertising Paying for placement and click-throughs on the results list of a Web search engine. Advertisers bid an amount to get a link to their Web site placed at the beginning of the results list when the user's search words match their product keywords. consultant --Vice Chairman, John Bagwell, Bagwell Marketing --Vice Chairman, Tom McCracken, Lorentz Consulting/LevelTen Design Newly elected DFWSEM President Tony Wright is the Chief Interactive Marketing Officer for Zunch Communications, Inc. (http://www.zunch.com) where he is responsible for the day-to-day management of search engine marketing programs, online media strategies, online public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and other interactive marketing projects. Tony is a frequent speaker at industry events, including Search Engine Strategies, E-tail, Dallas Fort Worth Interactive Marketing Association and more. He is also a frequent contributor of articles and columns for various national and trade publications. Christine Churchill, President of (http://www.keyrelevance.com) KeyRelevance, will be serving as the new DFWSEM Chairman. KeyRelevance is a full service search engine marketing firm offering organic search engine An Organic Search Engine is a manually operated search service which uses a combination of computer algorithims and human researchers to lookup a search query. A search query submitted to an Organic Search Engine is analysed by a human operator who researches the query then formats optimization, strategic link building, usability testing Usability testing is a means for measuring how well people can use some human-made object (such as a web page, a computer interface, a document, or a device) for its intended purpose, i.e. usability testing measures the usability of the object. and pay per click management. Christine was also part of the original founding family of (http://www.netmechanic.com/) NetMechanic and served as the Director of Web Development. Christine has had numerous articles published and is a frequent speaker at Search Engine Strategies, Webmaster World and other conferences. The new DFWSEM Vice President, Bill Hartzer, is a Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden specialist for Intec Telecom Systems (http://www.intec-telecom-systems.com), an award-winning worldwide Operations Support Systems Operations Support Systems (also called Operational Support Systems or OSS) are computer systems used by telecommunications service providers. The term OSS most frequently describes "network systems" dealing with the telecom network itself, supporting processes such (OSS Oss (ôs), city (1994 pop. 62,141), North Brabant prov., S Netherlands; chartered 1399. It is a significant industrial center. Manufactures include meat products, chemicals, pharmaceuticals, electrical equipment, and metalware. ) vendor for fixed, mobile and next-generation networks. He is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years and frequently speaks at various industry events. Durk Price will serve as DFWSEM Secretary for the upcoming term. He is also the Vice President of Interactive Services at SpeedFC (http://www.speedfc.com) and has over 10 years of experience in Internet website design and integration, online advertising and marketing. SpeedFC is a Dallas-based fulfillment and technology provider of third party outsourced services to the on-line retail, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , direct response and traditional business-to-business markets. The new DFWSEM Treasurer Rose Sylvia is a keyword advertising consultant specializing in the creation and management of online pay per click advertising campaigns based in Dallas. Rose is also a staff member of SearchEngineForums.com. New Vice Chairmen John Bagwell and Tom McCracken are also accomplished marketing professionals from the Dallas/Fort Worth area. John is President of Bagwell Marketing (http://www.bagwell.com) and is a specialist in advertising, public relations and marketing with strong Internet and e-commerce experience and skills. He has more than 30 years of experience and is a past president of the Bank Marketing Association, Dallas Chapter, and has served on numerous other marketing and advertising boards and committees. Tom McCracken is the director of LevelTen Design division (http://www.leveltendesign.com) where he drives its mission of developing enhanced ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). interactive media and marketing through best practices. Tom has a blended background in both marketing and technology development and has consulted on over 100 different interactive projects for a variety of global corporations. About DFWSEM: The Dallas/Fort Worth Search Engine Marketing Organization is dedicated to educating businesses in the Dallas/Fort Worth area about the benefits of search engine marketing. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex The Dallas–Fort Worth–Arlington metropolitan area, a title designated by the U.S. Census as of 2003, encompasses 12 counties within the U.S. state of Texas. The metropolitan area is further divided into two metropolitan divisions: Dallas–Plano–Irving . To become a registered member of DFWSEM email info@dfwsem.org. Individual DFWSEM memberships are $75 for the first year. Corporate memberships are $175 for the first year and include 3 seats to monthly DFWSEM meetings. Additional seats for a Corporate membership are $50/year. All annual memberships receive a link from DFWSEM to your company web site, and a complimentary subscription to Revenue Magazine. MasterCard, Visa, Amex, and checks are accepted. DFWSEM meets the third Monday of every month at various locations around the Metroplex A metroplex is large metropolitan area containing several cities and their suburbs.[1] It is also sometimes used as an alternative to metropolis or megalopolis, which is a chain of continuous metropolitan areas. . For more information, visit http://www.dfwsem.org |
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