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Daleen Names Sheryl Pattek Vice President of Marketing.


Business Editors/Technology Writers

BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--August 1, 2000

Daleen Technologies Inc. (Nasdaq:DALN), one of the country's fastest-growing providers of eBusiness infrastructure software for Internet self-care, customer and partner management, billing and service activation, announced the appointment of Sheryl Waksman-Pattek as Vice President of Marketing.

Pattek will assume a leadership role in driving Daleen's overall marketing strategy and execution that will extend Daleen's market leadership and further accelerate the company's growth. Ms. Pattek will be responsible for managing a world-class marketing team that is accountable for the development and implementation of an integrated marketing strategy. She will oversee and provide leadership in the areas of company awareness, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , product marketing, market research, competitive analysis, customer segmentation and vertical marketing programs.

Ms. Pattek is joining Daleen from Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc., where she was Director of Worldwide Marketing Communications; responsible for directing Citrix's marketing communications strategy worldwide with a specific focus on brand and message development, Internet presence and corporate events.

Ms. Pattek has amassed over 25 years of international experience in marketing and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  for large and small technology companies in the telecommunications, hardware and software industries including Citrix Systems, Inc., Digital Equipment, Compaq, Mitel and Ungermann-Bass.

"We are delighted to have someone of Sheryl's caliber leading our overall marketing strategy and team," said Dave Corey, the company's president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
. "Marketing is very important to our future success and we feel confident that Sheryl will add tremendous value to our company. She has a wealth of experience and great depth in many areas of marketing which will help us to support our strategic initiatives. Sheryl's background combined with her strong analytical skills and creative abilities make her a very strong executive to lead our company's marketing strategies going forward."

About Daleen

Founded in 1989, Daleen (Nasdaq: DALN) is a leading provider of solutions that bond businesses and customers in the digital economy. Daleen's software solutions provide mission critical customer and partner management support for businesses that offer voice, data, web and applications hosting services over packet and circuit-switched networks. Daleen's eBusiness software products include eCare, for Internet self-care and partner management, BillPlex(R), for customer management and billing, and SwitchFlow(TM), for service activation. The company distributes its eBusiness software products throughout the world via Business Alliance Partners and other leading certified systems integrators including, Business Edge, Cap Gemini, Danet, Ernst & Young, Prolan pro·lan
n.
1. Human chorionic gonadotropin. No longer in scientific use.

2. Either of two hormones of the pituitary gland, luteinizing hormone and follicle-stimulating hormone. No longer in scientific use.
 and Unisys. Daleen is an active participant and provides leadership in industry forums such as the Global Billing Association, Ordering and Billing Forum (OBF OBF Ordering and Billing Forum
OBF Oregon Bach Festival
OBF Oregon Brewers Festival (Portland, Oregon)
OBF Open Bioinformatics Foundation
OBF Out of Box Failure
OBF Office of Budget and Finance
OBF Ohio Bible Fellowship
), Internet Protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
 Data Record (IPDR IPDR Internet Protocol Detail Record Organization
IPDR Internet Protocol Detail Record
IPDR International Project Development Roadmap (Canada)
IPDR Internal Preliminary Design Review
IPDR Individual Program Data Records
) working group, TeleManagement Forum and the Application Service Provider (ASP) Industry Consortium. In addition to its Boca Raton, FL headquarters, Daleen has regional offices located throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and Toronto and London. For additional information regarding Daleen's products and services, visit the company web site at www.daleen.com.

Forward Looking Statements. All statements other than statements of historical fact included in this release are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. When used in this release, words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the Company or its management, as well as assumptions made by and information currently available to the Company's management, identify forward-looking statements. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors including, but not limited to: the effect of business and economic conditions; the impact of competitive products and pricing; and capacity and supply constraints or difficulties. Such statements reflect the current views of the Company with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 the operations, results of operations, growth strategy and liquidity of the Company.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 1, 2000
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