Dale Waltz Joins Entridia as Western Area Sales Director; Industry Veteran to Advance Company's Continued Design Win Success in Bay Area.Business Editors & High-Tech Writers IRVINE, Calif.--(BUSINESS WIRE)--Feb. 12, 2001 Entridia, a leading provider of high-performance packet processing and forwarding ASICs for converged optical networks, today announced the appointment of Dale Waltz as the new Western area sales director. His 17 years of experience in semiconductors and networking, particularly in technical sales and marketing, complements Entridia's core data networking expertise and sales focus. Waltz will be responsible for managing the Western U.S. sales territory from the company's northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern office in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. . "Dale is a most welcome addition to our management team," said Terry Holdt, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Entridia Corp. "His proven sales track record in launching leading edge products and architectures is a natural fit for Entridia. We look forward to growing our base of design wins in our western region with Dale leading our sales efforts." Prior to joining Entridia, Dale was director of sales at Hi/fn, a manufacturer of IPSec packet processing security hardware and software solutions for edge device data security. His expertise is based on his breadth of experience in IC networking and IP packet processing subsystem sales. "I am very excited about working for a company that has demonstrated such great leadership in the area of packet processing and ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. technology," said Waltz. "I look forward to working with the Entridia team as they build-upon and continue to execute their aggressive technology roadmap The context of product management The existence of product managers in the product software industry indicates that software is becoming more and more commercialized as a standard product. ." About Entridia Entridia Corp. develops high performance packet processing and forwarding ASICs for converged optical networks. The company leverages its core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
The simplest forwarding model - unicasting - involves a packet being relayed from link to link along a chain leading from the packet's source to its destination. solutions. Entridia Corp. is privately owned and is headquartered in Irvine. Entridia sales offices are located in San Jose, Calif.; Boxborough, Mass.; and Shanghai, China. Additional information can be found at www.entridia.com, or by contacting the company at 949/823-3600. Entridia is a trademark of Entridia Corp. All rights reserved. All other trademarks and registered trademarks are the property of their respective owners. |
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