Dale Jr.'s Car May Change, But His Jeans Remain the Same.The Wrangler wran·gler n. 1. One who wrangles or quarrels. 2. A cowboy or cowgirl, especially one who tends saddle horses. Noun 1. ([R] )Brand Re-Signs NASCAR's Most Popular Driver GREENSBORO, N.C. -- As far as the Wrangler([R])brand is concerned, whether or not to re-sign Dale Earnhardt This article is about the elder Dale Earnhardt. For his son, see Dale Earnhardt, Jr.. For the racing team he founded, see Dale Earnhardt, Inc.. Ralph Dale Earnhardt, Sr. Jr. for the 2008 season was not a difficult decision. Today, Dale Jr. confirmed the feeling was mutual by re-signing as an endorsee en·dor·see n. One to whom ownership of a negotiable document is transferred by endorsement. endorsee n → endorsatario/a endorsee n for the Wrangler([R]) brand. The denim icon will continue its tie-in with the NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. superstar and follow him to Hendrick Motorsports Hendrick Motorsports is a group of NASCAR racing teams started by Rick Hendrick in 1984 under the name "All Star Racing", racing only Chevrolets, racing in both the Nextel Cup and Busch Series circuits. in 2008. For a fifth consecutive season, the Wrangler([R]) logo will once again proudly appear on his soon-to-be-announced car and race suit. "The Wrangler-Earnhardt partnership has so much history, and with such anticipation for 2008, it was important to all of us to find a way to keep our relationship going," said Craig Errington, vice president of Wrangler([R]) marketing. "Dale Jr. has been, and continues to be, a great fit for Wrangler. The color and number on his car may be changing, but Dale Jr.'s popularity and personality haven't, and that's exactly why we're staying a team." Sparked in 2004, the partnership with Dale Jr. paved the way for a new generation of the Wrangler-Earnhardt relationship that first began in the 1980's when the Wrangler([R]) brand became the primary sponsor of Dale Earnhardt and the legendary blue-and-yellow "Wrangler Jean Machine." As the first apparel company to have significant involvement in NASCAR, the brand is pleased to continue that connection today. "When a company like Wrangler acknowledges relationships and history, it really means something," said Dale Jr. "That's why they continue to be a really special sponsor for us. I'm proud to have them back and am looking forward to seeing that Wrangler logo on my car again next year." Dale Jr., voted NASCAR's most popular driver for the past four years, continues injecting adrenaline adrenaline (ədrĕn`əlĭn, –lēn): see epinephrine. into the Wrangler([R]) brand's Wrangler Jeans Wrangler is one of the oldest and most popular jeans brands in the world. The brand is owned by the VF Corporation, who also own Lee, JanSport and The North Face, among others. Co.[TM] advertisements, in-store signage and product packaging, and promises to ignite fan excitement in 2008 with various consumer promotions and marketing initiatives. The Wrangler([R]) brand, the official jeans of Dale Earnhardt Jr., is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts and is available at value-minded retailers nationwide. For more information visit www.wrangler.com. About the Company Wrangler is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. VF Corporation, through its many affiliates, is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler([R]), Lee([R]), Riders([R]), The North Face([R]), Vans([R]), Reef([R]), Napapijri([R]), Kipling([R]), Nautica([R]), 7 For All Mankind([R]), John Varvatos John Varvatos (born in Detroit, Michigan) is an American contemporary menswear fashion designer. He grew up in the metro Detroit suburb of Allen Park, a downriver community situated south of the city of Detroit. He attended Allen Park High School. ([R]), JanSport([R]), lucy([R]), Eastpak([R]), Eagle Creek Eagle Creek may refer to: A number of locations in Saskatchewan, Canada:
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com. For more information, images or interview requests please contact Jo-Anne Chase at 919.832.6300 or jchase@fwv-us.com. |
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