Dale Jarrett Says ''Yes'' to Racing the Big, Brown UPS Truck; The Official Express Delivery Company of NASCAR Speeds Past the Flag.ATLANTA -- UPS (NYSE NYSE See: New York Stock Exchange :UPS) today announced the arrival of the moment race fans have been waiting for - Dale Jarrett Dale Arnold Jarrett (born November 26, 1956 in Newton, North Carolina) is an American race car driver. Jarrett currently races in the NASCAR NEXTEL Cup Series exclusively, driving the #44 Toyota Camry for Michael Waltrip Racing. , driver of the Robert Yates Robert Yates may refer to:
The Ford Taurus is currently a full-size, front-wheel drive or all wheel drive automobile manufactured by the Ford Motor Company in North America. , has agreed to race the UPS delivery truck in the fifth installment of the popular "Race the Truck" advertising campaign. What began as a way to create awareness for UPS's entry with the #88 race team has since transcended the airwaves to become part of NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. culture. For more than four years, everyone from celebrities to race fans to UPS employees -- even Dale's father, famed driver Ned Jarrett Ned Jarrett (born October 12, 1932 in Newton, North Carolina) is a retired race car driver and two-time NASCAR champion. Jarrett was best known for his calm demeanor, and he became known as "Gentleman Ned Jarrett". -- has encouraged Jarrett to take the wheel of the ubiquitous brown truck. During FOX's broadcast of the Daytona 500, scheduled for Sunday, February 20, fans will finally hear their long-awaited reply, "Yes." In the new commercial titled "Yes," Jarrett casually enters a UPS conference room at the company's Atlanta headquarters and announces he has reconsidered racing the truck. A woman outside the room overhears this statement and tells a fellow co-worker, resulting in a chain reaction of buzz around the globe that even includes UPS employees in China. After it seems everyone knows the big news, Jarrett re-enters and requests this announcement remain a secret for now. "While Jarrett may have wanted us to keep the news a secret, we just couldn't keep something like this under our hood," said Patrick Guilbert, UPS vice president of sponsorships and events. "The Race the Truck campaign lets us showcase the playful side of UPS. We get down to business providing reliable delivery and logistics services to the entire NASCAR family and leadership with our sponsorship program." UPS has flexed its muscles as the sport's official delivery company by coordinating thousands of critical inbound and outbound shipments within the controlled-access garage area at NEXTEL Cup The NASCAR NEXTEL Cup Series is NASCAR's top racing series. It was formerly known as the Strictly Stock Series (1949), Grand National Series (1950-1971), and the Winston Cup Series (1972-2003). Series events through UPS Trackside track·side n. The area near a track, especially a racetrack. Services. A second commercial, also to debut on Sunday, demonstrates to fans how the world's largest package delivery company helps keep the number two-rated sport on television in high gear and moving fast. Race teams, sponsors, officials, merchandise vendors and media have come to depend on UPS Trackside Services for last-minute shipments to arrive before the green flag. These services will expand internationally when the NASCAR Busch Series travels to the Autodromo Hermanos Rodriguez road course near Mexico City. UPS Supply Chain Solutions will coordinate the customs clearance and movement of more than 80 car haulers, media trucks and official vehicles across the border and back. Stateside state·side adj. 1. Of or in the continental United States. 2. Alaska Of or in the 48 contiguous states of the United States. adv. Informal 1. , UPS has enhanced its relationship with the motorsports community this year by becoming an exclusive track sponsor of California Speedway, Homestead-Miami Speedway and Richmond International Raceway Richmond International Raceway (RIR) is a 3/4-mile (1.2 km), D-shaped, asphalt race track located just outside Richmond, Virginia in Henrico County. It hosts the NASCAR Nextel Cup and Busch Series. in addition to expanded presence at Daytona International Speedway Daytona International Speedway is a superspeedway in Daytona Beach, Florida. It is a 2.5 mile (4 km) tri-oval race track facility with a seating capacity of 168,000 spectators. . For five years, UPS has been the primary sponsor of the #88 Ford Taurus driven by Dale Jarrett for Robert Yates Racing. Jarrett extends his leadership as a premier driver to the shared commitment of UPS drivers in their big, brown trucks together with a team of nearly 370,000 dedicated employees around the world. Building on the sport's popularity and fan loyalty, UPS provides updated information about UPS Racing, the #88 team performance, features and photography and access to licensed merchandise at www.racing.ups.com. 2005 UPS "RACE THE TRUCK" Campaign A[micro] UPS: A[micro] Vice President, Brand Management A[micro] & Advertising: Larry Bloomenkranz A[micro] U.S. Advertising Manager: Phillip Cantilo A[micro] Agency: The Martin Agency, Richmond, Va. A[micro] Executive Producer: Jim Bouvet A[micro] "Yes" A[micro] Creative Directors: Joe Alexander, Cliff Sorah A[micro] Art Directors: Cliff Sorah, Mark Schruntek A[micro] Copywriters: Joe Alexander, Josh Gold A[micro] "Spokesman" A[micro] Creative Director: Cliff Sorah A[micro] Copywriter: Dave Padgett A[micro] Art Director: Dave Padgett |
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