Dale Earnhardt Jr. and JR Motorsports to Be Featured in Nationwide Insurance 2009 Marketing Campaign.NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Nationwide Series Sponsor Introduces 'Nationwide Insurance Dash 4 Cash' and NASCAR Nationwide Series ESPN ESPN Entertainment and Sports Programming Network 'Driver Pick 'Em' Game at Media Day CHARLOTTE, N.C. -- Nationwide Insurance announced today at NASCAR Nationwide Series media day that NASCAR racing The NASCAR Racing series of video games, developed by Papyrus, started in 1994 and ended with the release of NASCAR Racing 2003 Season in 2003. Later NASCAR games were released by Electronic Arts, who took over the official sport license. superstar, Dale Earnhardt This article is about the elder Dale Earnhardt. For his son, see Dale Earnhardt, Jr.. For the racing team he founded, see Dale Earnhardt, Inc.. Ralph Dale Earnhardt, Sr. Jr. and his company JR Motorsports JR Motorsports is a NASCAR team based in Mooresville, North Carolina, which is near Charlotte. The team is owned by NASCAR Nextel Cup Series driver Dale Earnhardt, Jr. and currently fields the #88 NAVY "Accelerate Your Life" Chevrolet Monte Carlo SS in the NASCAR Busch Series. will be featured in a new marketing campaign that will begin in February. The company also introduced other activities related to the sponsorship, including the Nationwide Insurance Dash 4 Cash, which involves an increased winner's purse at four NASCAR Nationwide Series races, and the NASCAR Nationwide Series ESPN 'Driver Pick 'Em' game presented by Nationwide Insurance, a weekly interactive competition for cash prizes that will be available on ESPN.com. Nationwide's partnership with Earnhardt Jr. and JR Motorsports, the company he owns that fields NASCAR Nationwide Series teams, will include TV and radio advertising. In the ads, Earnhardt Jr. talks about his family's 30-year history with Nationwide. Earnhardt Jr, is a current Nationwide customer - as are many other members of his family. The campaign will also involve personal appearances with Earnhardt Jr. and JR Motorsports driver, Brad Keselowski Brad Keselowski (born February 12, 1984) is an auto racing car driver currently competing in the #88 US Navy Chevrolet Monte Carlo SS for JR Motorsports. He is the son of Bob Keselowski and the nephew of Ron Keselowski. . "My family has been with Nationwide for three generations," Earnhardt Jr. said. "When they asked me to appear in the campaign I knew it was a good fit because I've always appreciated the relationship our family has had with our Nationwide agent. The service we have received as customers has been outstanding." Nationwide has created an interactive micro site, nationwide.com/dalejr, which will feature behind the scenes videos and photos from the recent ad shoot. The final ads will be available on this site in mid-February. The campaign is a departure from previous Nationwide ads featuring celebrities. Despite the obvious opportunity for a racing pun, the ad does not include the company's famous Life Comes at You Fast line and is not intended to be humorous. It's framed as a customer testimonial, and true story from a family with one of the richest traditions in NASCAR. "When we considered our approach for 2009 the Earnhardt family's long history with Nationwide presented us with a great opportunity to talk about how many of our customers stay with us for a lifetime," said John Aman, associate vice president of sponsorships for Nationwide. "This is a serious time for Americans," Aman said. "People are worried about the economy, their jobs, and their retirement plans - so we didn't want to make a joke. We felt like this was an opportunity to tell an honest story about a real family who has been with Nationwide for generations because they appreciate the service and value Nationwide provided. This family just happens to include some of the greatest race car drivers ever." In years past, Nationwide has featured celebrities like Kevin Federline An editor has expressed a concern that the references in this article or section may not meet Wikipedia's guidelines for reliable sources. Please help by checking whether the references meet the criteria for reliable sources. Further discussion may be found on the talk page. and Fabio during the Super Bowl. "We've had success in building buzz with Super Bowl ads in the past," Aman said. "At this point in time, we're focused on developing a deeper relationship with NASCAR's very loyal fan base as the official provider of auto, home and life insurance and through this new partnership with JR Motorsports." Nationwide Insurance Dash 4 Cash Nationwide also introduced the 'Nationwide Insurance Dash 4 Cash' that will add $25,000 to the winner's purse at the 2009 NASCAR Nationwide Series races at Nashville Superspeedway Nashville Superspeedway is a motor racing complex located in Gladeville, Tennessee (though the track has a Lebanon address), United States, about 48 km (30 miles) east of Nashville. It is a concrete oval track 2.145 km (1.333 miles) in length. Kentucky Speedway, Iowa Speedway Iowa Speedway is a 7/8 mile long paved oval motor racing track in Newton, Iowa, approximately 30 miles east of Des Moines. The track was designed with influence from Rusty Wallace and patterned after Richmond International Raceway, a short track where Wallace was very successful. and Memphis Motorsports Park Memphis Motorsports Park is a race track located in just across the Loosahatchie River from Memphis, Tennessee, approximately ten miles south of Millington, Tennessee. It is owned by Dover Motorsports, which also controls Dover International Speedway, Gateway International Speedway . Drivers eligible for this competition include full-time NASCAR Nationwide Series drivers and series regulars who are not full-time drivers on the NASCAR Sprint Cup Series. If a driver who is not eligible wins one of the races, prize money will be rolled over to the next race in the competition. The program also includes a $50,000 season-end bonus to the eligible driver with the highest points total over the four races. "We wanted to provide some additional support for drivers on our series," said Aman. "We also hope that these bonuses encourage competition and contribute to more exciting racing for the fans." ESPN 'Driver Pick 'Em' presented by Nationwide Insurance The Nationwide 'Driver Pick' Em' contest is an interactive weekly contest on ESPN.com. Fans can log-in weekly to select the winners of 10 head-to-head match-ups for each NASCAR Nationwide Series races. The contest will include cash prizes for weekly and season-long winners. ABOUT JR MOTORSPORTS: JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR's most popular driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series. In 2008, JRM JRM Journal of Recreational Mathematics JRM Journal of Reproductive Medicine enjoyed a breakout season with four Nationwide Series victories between its two teams. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Dale Jr. Fan Experience, Hammerhead hammerhead, common name for a heavy-looking, heronlike bird, Scopus umbretta. Its plumage is brown with light and dark glossy, purplish streaks on the wings and body. It has short legs, partially webbed feet, and a heavy, wide, moderately long, black bill. Entertainment, and DEJ DEJ Dermal-Epidermal Junction DEJ Deferred Entry of Judgment (court mandated program for nonviolent drug offenders) DEJ Dentoenamel Junction DEJ Dale Earnhardt, Junior Realty. For more information on JR Motorsports, visit www.dalejr.com. About Nationwide Nationwide, based in Columbus, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. , is one of the largest diversified insurance and financial services organizations in the world. Nationwide ranks #108 on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto insurance, motorcycle, boat, homeowners, life, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com. Nationwide, the Nationwide Framemark and On Your Side are federally registered service marks of Nationwide Mutual Insurance Company Nationwide Mutual Insurance Company & Affiliated Companies is a group of large U.S. insurance and financial services companies based in Columbus, Ohio. History Beginnings as Farm Bureau Mutual . |
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