Dale Earnhardt Jr. Reveals His Inner Elvis During Elvis Week 'Music & Movies' Event at Graceland.

King of Beers to Honor the King of Rock 'n' Roll with Bud Racing Host, Visit by Budweiser Clydesdales

MEMPHIS, Tenn. -- NASCAR's four-time Most Popular Driver and lifelong Elvis fan, Dale Earnhardt Jr., will rev up the 30th Anniversary Elvis Week celebration by hosting the first night of the "Elvis Music & Movies" series on the front lawn of Graceland on Monday, Aug. 13.

"Elvis Music & Movies" marks the first ever Elvis Week entertainment event inside the gates of Presley's famed home in Memphis. The 30th Anniversary Elvis Week, anticipated to be the largest Elvis event ever, runs Aug. 11-19.

"My grandmother used to watch me when I was little, and she always listened to Elvis, so I grew up an Elvis fan," Earnhardt said. "This will be my second visit to Graceland, and I'm looking forward to helping celebrate Elvis' legacy with thousands of his biggest fans."

Earnhardt will be joined on stage by NHRA driver Brandon Bernstein. The King of Beers will support the annual celebration with a commemorative Elvis paint scheme for the Budweiser Top Fuel dragster, driven by Bernstein, to run during the NHRA MAC Tools U.S. Nationals, Aug. 29-Sept. 3 in Indianapolis. In addition, Budweiser will honor Elvis' passion for horses with a visit by the Budweiser Clydesdales, which will be stabled in Graceland's horse barn and pastures for public viewing Aug. 14-18.

Earnhardt will discuss racing, his love of Elvis music, introduce his favorite songs, and interact with the evening's entertainers, Andy Childs and the rockabilly trio, The Dempseys. Following the live performances, Earnhardt will introduce the Elvis movie Viva Las Vegas, which has been restored and digitally remastered as part of a new release of Elvis movies from Warner Bros.

"Elvis had a true appreciation for fine automobiles and a love of racing, so it is truly exciting to count someone like Dale Jr. as one of his fans," stated Paul Jankowski, chief marketing officer for EPE. "That also makes it fitting that Dale Jr. is here to help us kick off our 'Music & Movies' series with Viva Las Vegas, in which Elvis stars as a race car driver."

Tuesday's "Music & Movies" lineup features vocal groups that worked with Elvis -- The Imperials, former members of The Stamps Quartet, and The Sweet Inspirations -- all performing live in concert on Graceland's front lawn. Their performances will be followed by a screening of Warner Bros.' new concert film release, Elvis: That's the Way It Is, Special Edition, which has also been restored and digitally remastered and features 5.1 Dolby Digital Audio.

Driving the #8 Budweiser Chevrolet, Dale Jr. finished fifth in the 2006 NASCAR NEXTEL Cup point standings. He has earned 17 career victories, 70 top-five and 113 top-10 finishes in his NASCAR NEXTEL Cup career through May 2007, including a coveted victory in the 2004 Daytona 500. In his only race in Memphis, Dale Jr. finished second in the Sam's Town 250 on Oct. 31, 1999 at Memphis Motorsports Park.

Bernstein began his professional NHRA driving career in 2003 behind the wheel of the 7,000-horsepower Budweiser/Lucas Oil Top Fuel dragster. Bernstein had the most successful career launch of any Top Fuel and Funny Car driver in NHRA history, winning five of his first 13 starts. He scored a career high four victories and three runner-up finishes in 2006. Bernstein has earned 14 career victories, including back-to-back wins in April.

For additional information on Elvis Week events and to buy tickets, visit ElvisWeek.com. For media access to "Elvis Music and Movies" and other events, please contact [e-mail].

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, Tennessee with additional offices in Los Angeles, California. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.Elvis.com. EPE is a subsidiary of CKX, Inc. (www.CKX.com), a publicly traded company listed on the NASDAQ National Market[R] under the ticker symbol "CKXE."

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2007. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.