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Dale Connone & Pop2Life Launch in2une Music(TM).


Music Industry Vets Join Forces to Break The Mold and Break New Music!

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Former Warner Bros. Records Warner Bros. Records Inc. is an American record label that operates as a wholly owned subsidiary of Warner Music Group. It is internationally known as WEA International Inc.  VP of Promotion Dale Connone launches in2une Music[TM] in collaboration with Pop2Life, a Creative Marketing & Promotion Agency launched in 2003 by another music industry vet, Eric Murphy. in2une will offer music centric promotion and marketing services, artist development, digital music marketing, and an expert field staff. Working with independent record labels, major record labels, publishing companies, or directly with management and artists, in2une's mission is to give every artist the same opportunities, benefits, and muscle. Additionally, Pop2Life's creative assets will be fully utilized to build multi-faceted, multimedia campaigns that include large scale music events, mobile marketing, and exciting consumer experiences. Look for several staff announcements over the next few months. Go to www.in2unemusic.com for more details.

"The industry is rapidly evolving and in2une will be at the forefront, creating innovative opportunities for artists that currently do not have the resources or staff to compete in today's climate," said Connone.. "Whether it's radio, internet, mobile, or something to come, our mission is to always be on top of every outlet and portal to get great music into the ears [and hands] of the consumer," added Murphy.

About Dale Connone: Prior to his eight year stint at Warner Brothers Warner Brothers (b. Eichelbaums) movie executives; Harry (Morris) (1881–1958), born in Krasnashiltz, Poland; Albert (1884–1967), born in Baltimore, Md.; Samuel (1887–1927), born in Baltimore, Md. , Dale spent eight years and Epic Records Epic Records is an American record label, owned and operated by Sony BMG. Electric Light Orchestra, Ozzy Osbourne, Sade, Luther Vandross, Gloria Estefan, George Michael, Cyndi Lauper, and Duran Duran paved the way for Epic's multiplatinum 1980s and 1990s successes.  as VP of Promotion, and three years at Virgin as National Director of Pop Promotion. Dale started his career in 1990 as a College Marketing Rep for CBS Records in Cleveland.

About Pop2Life: Pop2Life, based in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, has quickly become a leader in promotion, experiential marketing and sweepstakes fulfillment. With its core business in the entertainment industry, P2L P2L Prepare to Live  specializes in creating exciting promotion and marketing initiatives for music, television, radio, movies, sports and other pop culture based brands. Clients include MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 & MTV2, Yahoo! Music, Clear Channel, Comedy Central, MySpace.com, Warner Brothers, Showtime, CBS Radio, Comcast Cable, Sony BMG Entertainment, Nickelodeon and many more. www.pop2life.com.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 27, 2007
Words:335
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