Daktronics to debut new digital video recorder, digital video processor and liquid crystal displays at NAB 2003.

Business Editors

NAB2003

BROOKINGS, S.D.--(BUSINESS WIRE)--April 4, 2003

Daktronics, Inc. (Nasdaq:DAKT) of Brookings, S.D., will unveil three new products in conjunction with the National Association of Broadcasters (NAB) 2003 convention in Las Vegas that begins April 5.

Daktronics has developed a multi-channel version of its popular V-Play(R) DDR (digital disk recorder), giving users the ability to capture and display instant replays from up to four live sources to better entertain fans and increase sponsorship opportunities.

Like the single-input version, the new V-Play(R) Multi-Channel DDR supports both forward- and reverse-action instant replays with manual or preset speed controls as well as the ability to automatically display sponsor bumpers before and after replays. Because all replays are automatically stored to a database, users can tag replays by player name, player number and play type, allowing for database filtering to create highlight presentations, training materials or media tapes. The Multi-Channel V-Play(R) DDR also functions as a clip server. Additional features include transitions and digital video effects, live scores and statistics, graphic overlay and frame grab capability. The integrated design editor allows users to create professional video presentations consisting of live video, graphics, text and real-time information fields.

Daktronics has raised the bar for LED (light emitting diode) display manufacturers with the introduction of the V-Link(R) 4000 video processor. Designed and developed specifically for LED video displays, the new V-Link(R) 4000 processor features breakthough True Pixel(TM) processing to maximize image quality and Active Input(TM) architecture for extreme versatility. True Pixel(TM) processing (TPP) analyzes incoming video signal on a pixel-by-pixel basis to ensure unequalled image quality on any Daktronics ProStar(R) video display. Daktronics motion and content detection, three-dimensional noise filtering, diagonal compensation, color space conversion, image sharpening and new Positional Pixeling(TM) technology all converge in the V-Link(R) 4000 processor to set a new standard for large screen LED video displays.

The V-Link(R) 4000 Active Input(TM) architecture provides a degree of flexibility and functionality never before associated with large screen displays. The V-Link(R) processor allows for multiple active inputs, seamless switching between inputs, transitions and effects, alpha mixing and overlay, aspect ratio conversion and even the ability to zone inputs sources to different areas of a ProStar(R) video display. High-definition compatible and network ready, the V-Link(R) 4000 processor offers a variety of input options to ensure smooth integration into even the most complex production facility.

The Company also announces the addition of a 40-inch TFT (thin film transistor) liquid crystal display to further strengthen its position as a leading, single-source provider of integrated visual communication systems for the commercial, transportation and sports markets.

The Daktronics LCD-40 represents a new breed of large format, active matrix LCDs (liquid crystal displays) suitable for presenting high-resolution video, graphics and text. The product boasts a native resolution of 1280x768 (WVGA) with the ability to accept inputs ranging from 640x480 (VGA) to 1200x1600 (UXGA). Input formats include analog RGB and DVI.

"Daktronics believes strongly in ongoing product development to provide our customers with the best available technologies for their needs," said Daktronics video products manager Reece Kurtenbach. "The addition of the new and improved V-Play and V-Link control components will provide our customers with improved features and greater flexibility.

"Liquid crystal displays are expected to replace plasma displays in public messaging applications," Kurtenbach added. "LCDs offer a longer operational lifetime than plasmas and are far less prone to irreversible image retention. Daktronics regional sales personnel are in an ideal position to market our LCD product as they often get involved with potential customers early in the planning process. When discussing visual communication technology, it's only natural to include liquid crystal displays in the conversation."

Daktronics will debut these and other electronic display products at the NAB 2003 convention, April 7-10, in the Las Vegas Convention Center, South Hall, First Floor, Booth SL3623.

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, and large screen video display and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications, and celebrates its 35th year in business in 2003. For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at [e-mail], call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the Company's expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.