Daktronics to Upgrade Fargodome with New Integrated Video and Scoring System.

Business Editors / Sports Editors

Daktronics Sports Marketing (DSM) assists facility in developing

marketing program and securing sponsorship

revenue to fund new equipment

Daktronics, Inc. (Nasdaq:DAKT) of Brookings, S.D., announced today that it will provide a new, integrated video and scoring display system for the Fargodome in Fargo, N.D. The value of the project exceeds $4 million and includes ProStar(R) and ProAd(R) full-color, digital LED (light emitting diode) display technologies. Installation is scheduled for completion by September 1, 2002.

"Daktronics Sports Marketing has done an exceptional job in designing a unique display system for our unique facility, and helping to secure the sponsorship dollars to make it become a reality," said Paul Johnson, executive director of the Fargodome. "Our visitors and sponsors will be very excited when they see the new Daktronics display system in action this fall. It will be nothing short of spectacular."

Included in the project is the design and manufacture of four large ProStar(R) VideoPlus displays, to be hung in the corners of the facility. These unique curved displays will measure approximately 17 feet high by 23 feet wide (208 pixels high by 256 pixels wide with pixels on 23 mm spacing) and have the ability to show live and recorded video in 68 billion shades of color. Each display will be positioned between sponsor panels above and below.

An arrangement of display equipment, including a large multi-sport LED scoreboard, a ProAd(R) "ribbon display", neon-illuminated sponsor displays, and backlit sponsor panels, will be installed at each end of the facility. The overall dimensions of this display configuration exceed 100 feet in width and 30 feet in height.

The multi-sport scoreboard at each end of the facility will measure approximately 19 feet high by 30 feet wide and use Daktronics popular UniView(TM) LED (light emitting diode) digit technology.

Full-color ProAd(R) digital advertising and information displays will be mounted below the two end-wall scoreboards to present colorful images and data. Like ProStar(R) displays, ProAd(R) displays use red, green and blue LED technology to show full-color graphics and animation that provides enhanced entertainment value and information for fans. The ProAd(R) displays will also present sponsor messages in vivid, moving color. Each of the ProAd(R) displays will measure approximately four and a half feet high by 102 feet wide (32 pixels high by 912 pixels wide with pixels on 34 mm spacing).

Other equipment included in the overall display system includes four statistics scoreboards with sponsor panels, locker room clocks, and Galaxy(R) multi-color electronic displays that will be installed on the existing marquee structure outside the facility.

Daktronics control equipment includes Venus(R) series controllers and a V-Play(TM) video server for control and operation of the full-color ProStar(R) corner video displays and ProAd(R) end-wall displays. All Sport(R) scoreboard controllers and DakStats(R) statistics software will be included to display results and statistics.

Daktronics Sports Marketing, a division of Daktronics, was called upon to help develop the partnership program and secure sponsors to help fund the equipment. Founding partners include North Dakota State University and Shooting Star Casino. Primary partners include Cloverdale Meats and Master Construction. Additional facility partners that will be involved with the project include Blue Cross of North Dakota, NoDak Mutual Insurance, Subway, Domino's, Pepsi, SunMart, Beverage Wholesalers, Army ROTC, and Gordmans.

The Fargodome opened its doors on December 2, 1992, and has been home to professional, collegiate and high school sporting events, numerous concerts, circuses, trade shows, and other family entertainment. In its nearly ten years of operation, the facility has become one of the region's premier entertainment facilities.

Daktronics is recognized worldwide as a leading designer and manufacturer of electronic scoreboards and display systems. Daktronics Sports Marketing is a division of Daktronics that provides professional marketing services for sports facilities throughout the country. Other area facilities that count on Daktronics for their scoring and display systems include the Alerus Center and Engelstad Arena in Grand Forks, N.D., the Metrodome in Minneapolis, Mn., and the Xcel Energy Center in St. Paul, Mn. The company has strong leadership positions in electronic scoreboards; outdoor programmable display systems available in LED, incandescent and reflective technologies; and large screen video display and control. Daktronics has installed displays in more than 70 countries. For more information, visit the company's worldwide web site at http://www.daktronics.com, email the company at [e-mail], call toll-free 1-888-325-8766 in the U.S., or write to the company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the Company's expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.