Daktronics to Unveil V-Net Narrowcasting System at GlobalShop.Business Editors GlobalShop 2004 BROOKINGS, S.D.--(BUSINESS WIRE)--March 22, 2004 Daktronics, Inc. (Nasdaq:DAKT) of Brookings, S.D., will introduce the new V-Net(TM) narrowcasting Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. system during the 2004 GlobalShop exposition, the world's largest store design and visual merchandising Visual merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. convention, at the Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. Venetian Sands Expo The Sands Expo and Convention Center, at 1.2 million square feet (110,000 m²), is the second largest convention center in the Las Vegas, Nevada area. It opened in 1990 across the street from the original Sands Hotel. Center March 22-24. Daktronics V-Net(TM) narrowcasting system creates impact in public spaces by using digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at to display targeted messages for specific audiences. The V-Net(TM) system enables users to quickly and easily change display content at a lower cost than traditional signage methods. "Daktronics has developed a narrowcasting solution that will provide comprehensive capabilities in a digital signage system," said Video Products Engineering Manager Reece Kurtenbach. "It positions us to be a serious player in this new and exciting digital retail display market." Designed to work with virtually any display type, the V-Net(TM) system provides authoring, scheduling, distribution and playback Playback could mean:
The V-Net(TM) narrowcasting system positions Daktronics as a turnkey See turnkey system. provider of digital media networks. In addition to supplying signage and control systems, Daktronics offers complete engineering and project management services, integration expertise, and ongoing customer support. Daktronics' service division, Keyframe, adds value to the V-Net(TM) system by producing dynamic display content and controlling display networks remotely. The V-Net(TM) system will be featured at GlobalShop's New Product Pavilion and will have live demonstrations at the Daktronics booth, 1048, located in the Digital Store. Content from the V-Net(TM) system will be delivered to Daktronics 40-inch LCD panels Also called a "projection panel," it is a data projector that accepts computer output and displays it on a see-through liquid crystal screen that is placed on top of an overhead projector. See data projector. . In addition, Daktronics will feature a 12 mm ProAd(R) digital advertising display at the exposition. The proven ProAd(R) technology has been installed in commercial and sporting facilities around the world and uses red, green and blue light-emitting diodes (LEDs) to display full-color images in up to 4.3 trillion One thousand times one billion, which is 1, followed by 12 zeros, or 10 to the 12th power. See space/time. (mathematics) trillion - In Britain, France, and Germany, 10^18 or a million cubed. In the USA and Canada, 10^12. colors. Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, and large screen video display and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications, and celebrated its 35th year in business in 2003. For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at sales@daktronics.com, call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128. PHOTO: To request a photograph of the V-Net(TM) narrowcasting controller, send your request via email to sales@daktronics.com. |
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