Daktronics to Provide ProAd Digital Advertising System for HHH Metrodome in Minneapolis.

Sports Editors/Business Editors

BROOKINGS, S.D.--(BUSINESS WIRE)--July 2, 2003

Daktronics, Inc. (Nasdaq:DAKT) announced today that it has been awarded a contract to provide digital advertising and information displays at the Hubert H. Humphrey Metrodome in Minneapolis. The value of the contract exceeds $1.5 million.

Daktronics will provide 840 feet of ProAd(R) digital color LED (light emitting diode) displays for the multi-use facility. Multiple displays will measure approximately three feet six inches high and will be added to the fascia inside the Metrodome, replacing some of the existing backlit signs. Installation is scheduled to be complete in October 2003.

The new ProAd(R) displays will complement the existing Daktronics display system in use at the Metrodome. The company provided two large ProStar(R) video replay displays and full-color marquee displays at the facility in 2001, and other displays and control equipment prior to 2001.

"The new displays will make it possible for us to provide a more exciting game day and event experience for fans and visitors, while at the same time providing additional value for advertisers," said Bill Lester, executive director of the Metropolitan Sports Facilities Commission, which operates the Metrodome. "These displays will offer our primary tenants, the Minnesota Vikings, Minnesota Twins and the University of Minnesota, the opportunity to generate additional advertising revenue. Our ProStar and ProAd displays are an important part of the event experience. We've been extremely pleased with Daktronics products and service over the years and look forward to integrating the new displays into our system."

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, and large screen video display and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and

services display systems for customers around the world in sport, business and transportation applications, and celebrates its 35th year in business in 2003. For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at [e-mail], call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the Company's expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.