Daktronics to Provide Integrated Video and Scoring `Super System' for Anaheim Angels.

Sports Editors/Business Editors

BROOKINGS, S.D.--(BUSINESS WIRE)--Jan. 15, 2004

Daktronics, Inc. (Nasdaq:DAKT) announced today that it will provide an integrated video, scoring and advertising display system at Edison International Field, home of Major League Baseball's Anaheim Angels. The value of the contract is approximately $6.5 million for equipment and installation, with installation scheduled to be complete prior to the Angels' first home game on April 3, 2004.

The integrated system will provide entertaining video images on two large outfield displays with additional stats and information to be presented on six other full-color light emitting diode (LED) displays throughout the ballpark. All of the displays will use Daktronics ProStar(R) and ProAd(R) technology with pixels on 23 mm (.90") center-to-center spacing. The contract also includes numerous rotating and backlit advertising panels and a specially designed control system which incorporates Daktronics Venus(R) 7000 and V-Play(R) controllers, V-Link(R) video processors, DakStats(R) statistical software, and the DSTI/SportsWire(TM) out-of-town game interface.

"We've chosen Daktronics to design and deliver a fantastic new scoring and video system for our fans," said Dennis Kuhl, president of the Angels. "I think Angels fans will be amazed by the quality of video replays and all the additional information that will be made available to them as they enjoy great baseball. Our fans deserve no less than the best possible game day experience, and Daktronics, with their experience in Major League ballparks and other major sports facilities, will help us make that happen," Kuhl said.

"We are pleased to have the opportunity to provide this unique super system for the Anaheim Angels," said Jim Morgan, President and CEO of Daktronics. "Angels fans will enjoy the high quality video images shown on two large ProStar screens, and the additional information available to them on the other full-color displays around the ballpark. Our integrated systems are engineered for the fans."

Main Scoreboard - Right Field

The right field scoreboard will be upgraded with three new electronic displays and new rotating and static advertising panels. The large ProStar(R) display in the center of the existing structure will measure approximately 42 feet high by 67 feet wide (528 pixels by 880 pixels). Two auxiliary LED displays will be located on each side of the large video display and measure approximately 12 feet high by 50 feet wide (144 pixels by 656 pixels).

Auxiliary Video Display - Left Field

A new structure in left field will include a second large ProStar(R) video display. Dubbed "Angel Vision", the display will measure approximately 27 feet high by 48 feet wide (352 pixels by 624 pixels). Rotating and static advertising panels and a large illuminated Angels logo will also be incorporated into this structure.

Outfield Wall Display - Right Field

A large full-color LED display will be incorporated into the right field fence to be used for presenting out- of-town game scores, stats and other information. This display will measure approximately six feet high by 94 feet wide (80 pixels by 1,248 pixels).

Fascia Displays - First Base Line, Third Base Line and Home Plate

Three fascia-mounted ProAd(R) displays will provide additional information for fans, including statistical information, exciting and colorful graphics and animation, and advertising messages. Two of the displays will measure approximately four feet high by 170 feet wide (48 pixels by 2,256 pixels). The Home Plate display will measure approximately four feet by 60 feet wide (48 pixels by 800 pixels).

About Daktronics, Inc.

The company has scoring and display equipment operating in 23 Major League ballparks and will turn on new display systems at Jacobs Field in Cleveland, Petco Park in San Diego and Citizens Bank Park in Philadelphia in time for the start of the 2004 season.

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, large screen video displays and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications, and celebrated its 35th year in business in 2003. For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at [e-mail], call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the Company's expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.