Daktronics and Memphis Grizzlies Announce Design for FedExForum Scoreboard and Visual Display System.

Sports Editors/Business Editors

BROOKINGS, S.D.--(BUSINESS WIRE)--Jan. 29, 2004

Daktronics, Inc. (Nasdaq:DAKT) and the Memphis Grizzlies have announced the details of the scoring and display system that Daktronics will provide at FedExForum, the future home of the NBA's Memphis Grizzlies. The price of the integrated display system is approximately $6 million, with installation scheduled to be complete prior to the start of the 2004-2005 NBA season. The total value of the project is subject to negotiation and execution of the final contract.

The display system will be among the most sophisticated of any indoor sports and entertainment facility, combining multiple full-color light emitting diode (LED) displays with scoring and messaging components to provide spectators with ever-changing visuals.

The center-hung scoreboard will be the focal point of the system, providing fans with live video, instant replays and information on ten large digital full-color displays and four dedicated scoring sections. All of the displays and scoring sections will utilize LED technology. LED technology is the state of the art in large screen display technology for sports and entertainment facilities, offering excellent visibility, brightness and clarity. Overall dimensions of the center-hung scoreboard are approximately 22 feet high by 38 feet in diameter.

The unique design of the center-hung scoreboard includes two 360-degree full-color rings of LED signage on the bottom and top of the scoreboard. The top ring will measure approximately two feet high by 118 feet in circumference. The bottom ring will measure approximately two feet high by 90 feet in circumference.

"Simply put, the scoreboard in FedExForum will absolutely blow fans away," said Memphis Grizzlies President of Business Operations Andy Dolich. "The scoreboard will be the most advanced and most impressive in any arena in the United States, and will be a centerpiece of the game experience."

The four main video screens in the center-hung scoreboard in FedExForum will incorporate the latest in Daktronics ProStar(R) VideoPlus technology. More than 1.7 million red, green and blue LEDs, arranged in pixels that are approximately .4" (10 mm) apart, will provide Grizzlies fans with high-resolution live video and instant replays in billions of colors. The main video displays will be even larger than the 9 feet high by 16 feet wide, wide-screen displays, now the standard in new arenas.

Four additional video displays, in vertical configuration, will flank the main video screens and scoring sections. These displays retain the wide-screen video aspect ratio, but in a vertical configuration (measuring approximately 16 feet high by 9 feet wide). The combination of the four main video displays with the four vertical corner boards will allow maximum flexibility, including the capability to show video on each of the eight sides of the main scoreboard.

To complement the center-hung video and scoring displays, Daktronics will provide additional color LED displays around the seating bowl. These ProAd(R) digital displays will be used for a variety of purposes, including the presentation of exciting animations and graphics, Grizzlies' and visiting team's statistics, scores and stats from other games around the NBA, and interactive promotional messages from the team and its sponsors. These displays can also be synchronized with the displays on the main center-hung scoreboard during player introductions, the presentation of the stars and stripes, during key moments of the game, and for "moments of exclusivity" to highlight corporate sponsors.

One 360-degree ring of light will encircle the entire seating bowl, mounted on the Terrace Level fascia. Approximate dimensions of the upper display are two feet high by 960 feet in circumference. A second large display will curve around most of the arena (270 degrees) on the Club Level fascia. Approximate dimensions of the lower display are two feet high by 600 feet long. Nearly 1.5 million more LEDs will be used to produce the colorful images that will appear on the additional displays around the seating bowl in FedExForum.

As part of the integrated scoring and display package, Daktronics will also provide auxiliary end court displays, LED backboard end-of-period light strips, shot and game clocks for basketball, hockey goal lights, hustle boards, locker room clocks, ticket window displays, a sports bar message board, a unique curved indoor/outdoor lobby readerboard, and a full-color, video-capable outdoor marquee display.

Daktronics will also provide control system components, including Venus(R) controllers and V-Link(R) video processors. These key control components provide the ability for multiple displays to operate as an integrated system, the ability to import data from other sources for automatic display, and the ability to digitize video signals instantly for presentation on the displays.

Since this transaction is not expected to be executed prior to the end of January 2004, it is not expected to be included in the backlog figures which will be reported on February 18, 2004, in conjunction with the release of Daktronics third quarter results.

Daktronics is recognized as the world's leading LED video display provider in the world, with more than 1,000 screens installed. Recent indoor super system installations include the Toyota Center in Houston, Glendale Arena in Glendale, Ariz., American Airlines Center in Dallas, Bell Centre in Montreal and the Xcel Center in St. Paul, Minn. Recent outdoor super system installations include Lincoln Financial Field in Philadelphia, Soldier Field in Chicago, and Lambeau Field in Green Bay, Wisc.

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, large screen video displays and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications, and celebrated its 35th year in business in 2003. For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at [e-mail], call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the Company's expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.