Daktronics Unveils High-Resolution ProStar VideoPlus Display Technology with 3 Millimeter Pixel Pitch.

Sports Editors/Business Editors

NAB 2004

ISA 2004

BROOKINGS, S.D.--(BUSINESS WIRE)--April 15, 2004

Daktronics, Inc. (Nasdaq:DAKT) of Brookings, S.D., today announced the debut of another extension to its successful ProStar(R) VideoPlus product line. The Company is unveiling its new, high-resolution ProStar(R) full-color, light emitting diode (LED) display with picture elements (pixels) on 3 millimeter (0.1181 inch) center-to-center spacing at the 2004 International Sign Assocation (ISA) Expo and the 2004 National Association of Broadcasters (NAB) spring show this month.

"In the large screen video display industry, there is a constant demand for tighter resolution displays," said Daktronics video products manager Reece Kurtenbach. "The addition of the 3 millimeter pixel pitch allows Daktronics to meet customers' high-resolution video display requests."

Continuing the ProStar(R) product line's reputation for excellence, the new pixel pitch uses surface-mount device (SMD), three-in-one light emitting diodes to create full-color video, images and graphics. By combining red, green and blue light, ProStar(R) technology creates images in up to 4.3 trillion colors. The 3 millimeter pitch displays join a large family of other ProStar(R) displays, including 6, 10, 12, 16.5, 20, 23, 34, 46 and 89 millimeter pixel pitch displays.

Using a sophisticated modular design, ProStar(R) displays may be constructed to any size and aspect ratio. The industry-proven Venus(R) 7000 controller and V-Link(R) video processor allow ProStar(R) displays to run high-definition (HD) content and to provide the sharpest, clearest image in the industry.

Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, more than 1,100 ProStar(R) displays have been sold and installed in commercial and sporting facilities around the world. Stanford Resources, Inc. has estimated that Daktronics is the leading provider worldwide of large screen LED video displays.

Daktronics recently installed the largest full-color LED video display at any professional sports facility in North America at Jacobs Field, home of the Cleveland Indians. Upcoming ProStar(R) large screen video display installations include Churchill Downs, Louisville, Ky., and a multi-display spectacular in Times Square, New York, N.Y.

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, and large screen video display and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications, and celebrated its 35th year in business in 2003. For more information, visit the Company's worldwide web site at http://www.daktronics.com, e-mail the Company at [e-mail], call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the Company's expectations or beliefs concerning future events, which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.