Daktronics Teams with Hamilton Tiger-Cats to Provide New Scoring and Large Screen Video System.

Sports Editors/Business Editors/High-Tech Writers

BROOKINGS, S.D.--(BUSINESS WIRE)--April 21, 2004

The Hamilton Tiger-Cats today announced an important addition to its team. The Tiger-Cats, with the help of Daktronics Canada, a wholly owned subsidiary of Daktronics, Inc. (Nasdaq:DAKT), will update Ivor Wynne Stadium prior to the start of the 2004 Canadian Football League (CFL) regular season with a new integrated scoring and video display system.

A ProStar(R) VideoPlus display, expected to be the largest outdoor video display in any CFL facility, will incorporate the latest in full-color light emitting diode (LED) technology and will measure approximately 20 feet high by 67 feet wide (6.1 meters by 20.4 meters). The display will provide exciting live and recorded video images, animation, graphics, scores, statistics, and other information. The screen's Pure Pixel(TM) resolution is 256 pixels high by 880 pixels wide, with pixels on 23 mm (.90 inch) center-to-center spacing. Each pixel is comprised of a red, green and blue LED, which illuminate in different color combinations and intensities to produce the images shown on the screen. LED technology offers vivid imagery, brighter pictures, greater viewing angles, and improved reliability over traditional cathode ray tube (CRT) large screen displays. More than 675,000 individual LEDs in the Tiger-Cats video board will provide excellent image resolution. The display will have the ability to show a single video image in a "super wide-screen" format (an even wider aspect ratio than the 9:16 HDTV ratio), or can be split to show multiple images simultaneously.

"Daktronics is pleased to be working with the Tiger-Cats on this fantastic upgrade at Ivor Wynne Stadium," said Jim Morgan, president and CEO of Daktronics. "Our display systems provide fans with exciting video replays and larger than life images at sports facilities around the world, including eleven NFL facilities. Tiger-Cats fans will certainly enjoy this great addition to the stadium that will add even more excitement and entertainment at CFL games and other events at the stadium," Morgan said.

Daktronics Canada will supervise the installation of the system and provide ongoing service and support. "Daktronics and Daktronics Canada are providing the Tiger-Cats with a complete turnkey system including the ProStar display, video front end equipment, sound system and additional signage," said Jean-Louis Legault, manager of Daktronics Canada. "This project is an excellent example of our firm's capabilities and the reason why we are considered the world's leading provider of these sophisticated systems."

As part of the integrated display system, Daktronics will also provide an auxiliary fixed digit scoreboard for use at football and soccer games, and two delay of game clocks. This equipment will also use LED technology.

Daktronics will also provide control system components, including Venus(R) and V-Play(R) controllers, V-Link(R) video processors, and All Sport(R) game in progress controllers. These key control components will provide the ability for multiple displays, scoreboards and timers to operate as an integrated system; the ability to import data from other sources for automatic display; and the digitization of video signals instantly for presentation on the large screen display. The control room front-end video equipment incorporates cutting-edge digital technology with wide screen capabilities.

Daktronics is recognized as the world's leading LED video display provider in the world, with more than 1,000 screens installed around the world. The company also provides scoring, timing, messaging and advertising displays, along with unique control system components, to provide truly integrated display systems. Daktronics Canada, with its primary office located in Quebec, and service office in Toronto, will provide ongoing system support.

Recent super system installations by Daktronics include Lincoln Financial Field in Philadelphia, Pa.; Soldier Field in Chicago, Ill.; Lambeau Field in Green Bay, Wisc., Jacobs Field in Cleveland, Ohio; and Edison International Field in Anaheim, Calif.

About Daktronics, Inc.

The company has scoring and display equipment operating at hundreds of professional, collegiate and high school sports venues nationwide. Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, large screen video displays and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications, and celebrated its 35th year in business in 2003. For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at [e-mail], call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the Company's expectations or beliefs concerning future events which could materially affect Company performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.