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Dairy Queen.

* The March 5 edition of Brandweek reports that Dairy Queen will begin its fifth year of promotions connected with the Cartoon Network. This year's three million dollar campaign will feature The Powerpuff Girls and Dexter's Laboratory, with about 5,500 U.S. and Canadian DQs offering six Powerpuff premiums throughout April. During that period there will also be two weeks of TV support on Cartoon Network and Nickelodeon and two million kids meal premiums supported by in-store signage and customized meal bags. A sweepstakes will offer a video compilation of episodes under the title Boo gie Frights. A similar month-long, six-premium promotion for Dexter's Laboratory will follow in May, with TV support and a CD offering.
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Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Publication:Ice Cream Reporter
Date:Mar 20, 2001
Words:116
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