Dairy Queen(R) Unveils New DQ.com.New Web Site Features Games, Interactivity and Innovative Brand Experience MINNEAPOLIS -- As record high temperatures sweep the nation, the Internet continues to heat up with buzz words such as blogs, wikis See wiki. and social networking See social networking site. social networking - social network . Dairy Queen Dairy Queen (also known as DQ) is an ice-cream shop and fast-food restaurant franchise based in the United States and founded in 1940. For many years the franchise's slogan was "We treat you right!" In recent years, it has been changed to "DQ something different. ([R]) brings a new buzz word to life with the creation of a virtual soft-serve paradise called DQ-Topia, found on the new DairyQueen.com (or DQ.com) Web site launched today. DairyQueen.com offers a unique, interactive experience from start to finish. A virtual Dairy Queen hostess welcomes visitors to the site and walks them through the whimsical world of DQ-Topia. Here visitors will find: The Blississippi -- A river raft guide A Raft Guide is a name given to a White Water Rafting Guide. He or She is a trained professional that is capable of guiding on commercial white water rafting trips. Most raft guides are employed by rafting companies. challenges visitors to ride the mighty Blississippi -- on a raft made of waffle See WAFL. . The object is to pick up as many treats as possible with one's toes, and avoid non-treats, in 45 seconds. Throughout this waffle excursion, video of the Blississippi guide provides words of encouragement -- and warning. The Blizzard([R]) Factory -- What goes into creating the world's most beloved treat? It can only be described as magic. In this experience, a Willy Wonka-like character invites visitors to build a Blizzard-making, mousetrap-like contraption, by rearranging a series of gizmos. Video clips of the DQ([R]) Blizzard wizard also enhance the experience. Build a DQ sign -- Lets visitors create their own DQ-Topian message on the iconic DQ sign, using a suction cup suction cup n. A cup-shaped device, usually of plastic or rubber, designed to adhere to a flat surface by means of suction. Noun 1. letter changer Changer The name given to a clearing member that is willing to assume the opposite position of a futures contract within a larger alternative exchange, of which it also is a clearing member. . Once completed, visitors can go to the map of DQ-Topia and see their customized sign in the world. GrillBurger Flipathon Classic -- DQ-Topia isn't all about treats. In this challenge, visitors are invited to flip a burger as many times as possible without letting it fall to the ground, all while the sounds of a sizzling siz·zle intr.v. siz·zled, siz·zling, siz·zles 1. To make the hissing sound characteristic of frying fat. 2. To seethe with anger or indignation. 3. grill fill the background. DQ Cinema -- Capturing the feeling of a drive-in, this experience covers DQ's past and present. Click through a photo slideshow of DQ history and check out DQ's latest TV commercials. "Dairy Queen is a special place in the community to indulge in both amazing treats and delicious food while having a good time with family and friends. We've created that same brand essence on our newly launched Web site," said Michael Keller, chief brand officer for International Dairy Queen. "Everyday we make an emotional connection with our customers in our stores. We've just taken that one step further by inviting them into our DQ-Topia where we are creating even more smiles and stories. It's an engaging, upbeat, consumer-focused site that we believe is unique in the industry. It's fun!" Visitors to DairyQueen.com also can navigate through an integrated Google-powered store locator linked with mini-sites for each of the more than 5,600 DQ locations. Google Maps technology allows customers to click on a store on the map where a pop-up will appear with the specific store location, specific menu items served and a link to the local DQ's dedicated page, all of which provides a best-in-class tool for finding the nearest DQ. On the site, visitors also will find an advanced nutritional calculator that provides detailed nutritional content and ingredients for each menu item. There's food and treat news, career opportunities, a guide to becoming a franchisee, information on Dairy Queen's national cause partner Children's Miracle Network The Children's Miracle Network (CMN) is an international non-profit organization that raises funds for Children's hospitals, medical research and community awareness of children's health issues. and the Miracle Treat Day fundraiser celebrated every August, and a link to BlizzardFanClub.com which debuts on October 1 with a new look and content. BlizzardFanClub.com serves more than 1 million Blizzard fans. To enter DQ's exciting new world, visit DairyQueen.com. About IDQ IDQ Internet Data Query IDQ International Dairy Queen, Inc. IDQ Indefinite Quantity IDQ Institutional Data Questionnaire IDQ Initial Distribution Quantity IDQ Index Server Query : International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen([R]) stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett Warren Buffett Known as "the Oracle of Omaha," Buffett is Chairman of Berkshire Hathaway and arguably the greatest investor of all time. His wealth fluctuates with the performance of the market, but for the last few years he has been reported to be worth over $30 billion, making , the legendary investor and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill([R]), Dairy Queen's quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ([R]) Orange Julius([R] )concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes. |
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