Dairy Queen(R) Taps RPMC to Play Key Role in ``The Apprentice''-Related Contest; `Excitement Agency' to Manage Behind-the-Scenes Logistics for Blizzard(R) Promotion Tied to Hit Show, Signals Recurring Role for RPMC.

CALABASAS, Calif. -- Demonstrating its ongoing success in forging relationships with some of the nation's most notable brands, RPMC announced today that it is playing a key role in Dairy Queen's "Now Hiring! Become DQ's Blizzard Apprentice" promotion.

Developed to support Dairy Queen's starring role this month in an episode of the hit TV series, "The Apprentice," the themed promotion developed around the popular Blizzard Flavor Treat marks the first time a company appearing on the show has created a national promotion to find a real-life apprentice. The contest also marks the third time this year that RPMC has been tapped by Dairy Queen to manage travel and promotional services for the brand's marketing of some of its signature offerings.

RPMC also played pivotal supporting roles in Dairy Queen online campaigns for the "Dairy Queen/Alienware(TM)" sweepstakes and "DQ(R) Arctic Rush(TM) Challenge" instant-win game.

"We greatly value our ongoing working relationship with our partners at Dairy Queen," said Murray Schwartz, co-founder and partner, RPMC. "Their continued confidence in our broad-based support services speaks to our track record and dedicated teamwork supporting such high-profile efforts."

Specialists in customizing unforgettable experiences as well as providing logistical support in the worlds of entertainment, sports, music and travel, RPMC's efforts on behalf of Dairy Queen include everything from contest rule writing to contest management, legal administration and prize fulfillment.

Contestants who entered the promotion via the website www.blizzardfanclub.com before the October 11 deadline became eligible to win a $50,000 cash, an appearance as an extra in a national television commercial, trips to Los Angeles and Hawaii and the chance to help create new Blizzard flavors.

With more than 20 years' experience offering exclusive access to destinations around the world and providing an unparalleled inventory of travel, incentive and promotional resources, RPMC created destination packages for the three grand prize winners and guests that includes stays in premium hotels and excursions like snorkeling safaris.

"The opportunity to extend the value of our national television presence on a popular show and effectively highlight our brand is a high-value proposition for us," said Michael Keller, Chief Brand Officer for American Dairy Queen Corporation. "Our partnership with RPMC made this value-added campaign not only very manageable, but truly successful."

About RPMC

Calabasas, Calif.-based RPMC taps into the power of excitement through its extraordinary access to the worlds of entertainment, music, sports, travel and pop culture. The company provides marketing, promotion and travel incentive services that help companies build their business.