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Dairy Mart debuts convenience on wheels.


CUYAHOGA FALLS Cuyahoga Falls, city (1990 pop. 48,950), Summit co., NE Ohio, on the Cuyahoga River; inc. 1836. On its course through the city the river drops 220 ft (67 m) through a series of falls and rapids. , Ohio--(BUSINESS WIRE)--July 2, 1997--In an innovative move to provide the ultimate in convenience retailing, Dairy Mart Convenience Stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence.  Inc. (AMEX AMEX

See: American Stock Exchange
:DMC DMC Devil May Cry (video game)
DMC Detroit Medical Center
DMC Darryl McDaniels (rapper)
DMC Destination Management Company
DMC Del Mar College (Corpus Christi, TX) 
.A & DMC.B) will introduce its new "Mobile Dairy Mart" during Major League Baseball's All Star FanFest, July 3-8, 1997 in Cleveland. The convenience retail store on wheels will sell products from a custom made 10' x 20' trailer that may be the first of many to come for Dairy Mart.

"As the official convenience and gas retailer of the Pinnacle All Star FanFest, we wanted to bring Dairy Mart to the customers," said Robert B. Stein, Jr., chairman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Dairy Mart. When Dairy Mart explored the option of renting a mobile unit, they could not find anything suitable, so they decided to build their own!

Working with Pac-Van of Hudson, Ohio, a company that specializes in mobile classrooms, offices and construction trailers, they designed what they visualized. The Mobile Dairy Mart features two four-foot serving windows so customers on the outside are served from customer service associates on the inside. The trailer has four visi-coolers inside, slat walls to hang product and coffee makers, plus it can be configured to suit the event it is serving.

"We are selling product that represents what we carry in our stores," explained Stein. During FanFest the store will sell beverages such as sodas, water, iced teas, juices, Gatorade, milk, coffee and cappuccino cap·puc·ci·no  
n. pl. cap·puc·ci·nos
Espresso coffee mixed or topped with steamed milk or cream.



[Italian,
. In addition, it will stock "Fresh To Go" sub sandwiches, salty snacks, mega muffins, fresh fruit and king-size candy. There are limitations due to Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
 restrictions and at future events the Mobile Dairy Mart will also carry ice cream, frozen treats and other appropriate products.

"With each event the sky is the limit," said Susan Chiancone who handles new concepts for Dairy Mart. "We can be on site at fairs, charity events, block parties and more."

During FanFest from July 3 to July 8 the Mobile Dairy Mart will be at Mall C next to the Cleveland Convention Center. The store will be staffed by a team of five including two cashiers, others inside the unit to assist service, and outside to restock re·stock  
tr.v. re·stocked, re·stock·ing, re·stocks
To furnish new stock for; stock again.

Verb 1. restock - stock again; "He restocked his land with pheasants"
 the trailer and maintain the condiment area. Dairy Mart employees are enthusiastic about the new concept and approximately 100 people will volunteer to work at the unit during the upcoming event. -0-

Photos available upon request.

CONTACT: Dairy Mart Convenience Stores, Inc.

Betty Weibel

216/834-8615
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 2, 1997
Words:409
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