Dairy Management selects Televest for national media.NEW YORK--(BUSINESS WIRE)--March 30, 1995--Dairy Management Inc. (DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). ) today announced it has selected Televest Inc. and D'Arcy Masius Benton & Bowles Inc. (DMB&B) to handle its national media buying and national media planning activities, respectively. The assignments were previously handled by Grey Advertising and J. Walter Thompson Walter Thompson refers to:
Based in Rosemont, Ill., DMI is a dairy farmer funded joint venture of United Dairy Industry Association and the National Dairy Board. It conducts integrated promotion, research and education programs for milk, cheese, butter, ice cream and other U.S.-produced dairy foods. The agency shift represents an unbundling A regulatory requirement that enables a competing service provider to purchase parts of the incumbent local exchange carrier's network in order to provide service to its customers. See ILEC. of DMI's national media business from the creative assignments. As a result, all DMI media activities will be serviced through a single media resource. The assignment will involve national buying and planning for fluid milk, cheese and butter. Televest, DMB&B's national media buying company, will be responsible for all national network, cable and syndication media transactions. National media planning for DMI will be handled by a dedicated DMB&B planning group in Chicago. "This move will generate increased efficiencies in our media purchases which will be immediately reinvested in our promotional programs to further stimulate dairy sales," said Tom Gallagher, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DMI. "The DMI assignment reflects our agency's leadership both in the areas of national media buying and planning, as well as within the dairy category," said Dick Hopple Hop´ple v. t. 1. To impede by a hopple; to tie the feet of (a horse or a cow) loosely together; to hamper; to hobble; as, to hopple an unruly or straying horse s>. [ imp. & p. p. , President of DMB&B/North America. DMB&B Inc. is one of the world's leading full-service communications companies with 1994 billings of $5.3 billion. Its more than 6,400 employees serve clients in 141 offices in 63 countries. CONTACT: DMB&B, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Michael Draznin, 212/468-3075 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion